Heidi Cohen

FEBRUARY 7, 2023

Want to romance your audience with content marketing? Then use these 14 tips to win your audience over with content marketing. The post 14 Ways To Romance Your Audience With Content Marketing appeared first on Heidi Cohen. Includes examples.

Content Marketing 127

Content Marketing Content Tips Marketing 127

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Content Marketing Institute

OCTOBER 3, 2023

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Ad Building 111

Ad Building Content Companies 111

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. However, where Trader Joe’s really excels is with user-generated content.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests.

Generation 93

Generation Automation Planning Content Marketing 93

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Content Marketing Institute

NOVEMBER 14, 2023

Modern marketing teams recognize the value of building an audience. Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience. But what does that really mean?

Paid Search Agency 108

Paid Search Agency Marketing Ad Building Content Marketing 108

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

BOP Design

JUNE 29, 2021

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Check them out below.

Tips 153

Tips Work Management Generation B2B Thought Leadership 153

Content Marketing Institute

JANUARY 31, 2024

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Content 115

Content Tips Companies 115

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. But, we must inject some caveats: Know your audience.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Leading Results Rambings

OCTOBER 24, 2023

Every audience is unique, and one-size-fits-all content just won't cut it. That's why Luna Creative Marketing takes the time to thoroughly research and analyze your audience's preferences, behavior, and interests.

Content 52

Content Creativity Research Marketing 52

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. Audience Segmentation: The Great Balancing Act. AI in B2B Marketing Today.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Content Marketing Institute

JULY 5, 2023

Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →

Content 112

Content Conversion Generation Marketing Strategy 112

Content Marketing Institute

SEPTEMBER 29, 2020

Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute. If it isn’t accessible or clearly understood, you are leaving people behind.

Content 145

Content Content Marketing Paid Search Agency Companies 145

Porch Group Media

JANUARY 25, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This is something V12, specializes in, specialized audience creation with your unique proprietary data.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Content Marketing Institute

AUGUST 13, 2021

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.

Examples 132

Examples Video Marketing Content Promotion 132

Content Marketing Institute

MAY 24, 2023

As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. With the economy in flux, the only certainty is uncertainty. Use this advice to help figure out how. Continue reading →

Leads 117

Leads Lead Marketing Qualified Leads Content 117

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Research 103

Research Content Marketing Content Distribution 103

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Process 101

Process Storytelling Content Resources 101

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

B2B 144

B2B Content B2B Marketing Content Marketing 144

Content Marketing Institute

MAY 31, 2023

You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Try this five-step process to prime your team before brainstorming sessions. Continue reading →

Content 114

Content Practices Process Companies 114

Contently

DECEMBER 8, 2021

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Audiences are splintered across more channels.

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142