SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. Each one has its own peak time and preferences.

Social Media 91

Social Media Effectiveness Media Top of Funnel 91

Oktopost

APRIL 30, 2020

Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. If you go dark on your audience now there’s no guarantee they’ll be waiting for you when you return. . For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach.

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Digital marketers should put themselves in the shoes of their target audience.

Paid Content 283

Paid Content Social Media Promotion Media 283

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. So, if “quality content” is the pinnacle of all successful SEO-driven B2B blog writing strategies, B2B businesses need to keep up with what exactly makes content “quality.”

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

SocialPilot

JANUARY 21, 2024

Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. For businesses operating within the same niche, such influencers act as a great bridge to connect them with their ideal audience.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Vidyard

JANUARY 25, 2018

We help businesses connect with more viewers through interactive and personalized video experiences, access powerful data about their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs. Who is Vidyard’s Blog Audience? What goes into making great video content?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Hashtags are words and numbers following the # symbol that categorize and track content on social media. Hashtags group together similar conversations to help people find content that matters to them.

Effectiveness 123

Effectiveness Social Media Paid Search Agency Viral Marketing 123

Modern B2B

JANUARY 10, 2024

As good as you feel your content might be, do your potential customers feel the same way? Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it. If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 2.

Social Media 97

Social Media Template Work Management Marketing Management 97

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. Make Sure Content is Educational and Informative Striking a delicate balance between promotional and informative content is paramount.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters. Submit a Guest Blog.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Marketing Insider Group

DECEMBER 21, 2020

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Impersonal ads and digital experiences.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The frequency of purchases made on Twitter through influencer content is also 40%. They create content around broader topics in their specific niche.

Twitter 95

Twitter Marketing AI Advertising Agencies Effectiveness 95

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Oktopost

SEPTEMBER 30, 2020

Consistently publishing quality content is a much more effective way to optimize your search engine ranks and reach than trying to outsmart ever-changing algorithms. Engaging target audiences. Passive advertising depends on your audience being in the right place at the right time to see your message and be receptive to it.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Tomorrow People

MARCH 30, 2021

Every activity, item of content, project, customer interaction, and so on must align with the brand. Develop clear vision, mission, messaging and branding guidelines and ensure these are consulted throughout the organization to keep all activity on brand. Jane Fleming, LinkedIn. Consistency. Flexibility. Key takeaways.

Webinar Metrics 156

Webinar Metrics Branding Brand Identity Marketing & Strategy 156

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). Creating video content isn’t a novel concept. are 50 and up.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

SalesGrape

NOVEMBER 19, 2023

Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA). This information helps marketers refine their messaging and create more engaging content that drives lead generation.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. The strategy came to light a few years ago, but it is still relevant as ever today. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. When you follow a well-structured strategy, you are making sure that your influencer marketing efforts are aligned with your overall marketing goals, effectively reaching your target audience and fostering long-term relationships with influencers.

Marketing Budget 82

Marketing Budget ROI Marketing & Strategy Marketing Strategy 82

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 128

Copywriting Social Media Practices Marketing AI 128

Salesforce Marketing Cloud

FEBRUARY 2, 2024

A sales email template is a pre-written message, sent via email, that can be quickly and easily customized for different audiences. If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. Engage buyers everywhere What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. There lies the magic of B2B influencer marketing.

Work Management 120

Work Management B2B Marketing Marketing Management Paid Search Agency 120

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

Social Media 115

Social Media Media SWOT Guidelines 115

B2B Marketing Directions

SEPTEMBER 10, 2022

It's now abundantly clear that compelling thought leadership content is a vital component of effective marketing for many B2B companies. Numerous studies have shown that business buyers are increasingly relying on thought leadership content and that it has a significant impact on purchase decisions. It must be authoritative.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Guidelines Work Management 52

SocialPilot

FEBRUARY 1, 2024

While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. They are defined by their niche expertise and the strong connection they share with their audience. Micro-influencers are the rising stars of influencer marketing.

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

FMG Suite

NOVEMBER 5, 2019

Work on your financial advisor LinkedIn summary ! The LinkedIn summary is the very first thing you see on a LinkedIn page under the contact information. HOW TO WRITE A LINKEDIN SUMMARY THAT GETS RESULTS. Think of writing a LinkedIn summary the same way as writing the objective section of a resume.

Linkedin 49

Linkedin Planning Ideal Customer Profiles Paid Search Agency 49

B2B Digital Marketer

FEBRUARY 17, 2022

Learn how AI can help you create better content marketing. The Role of AI in Content Marketing. Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically. Be smart about AI.

Content Marketing 52

Content Marketing Enterprise Management Lead Scoring Lead Ranking 52