Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. Instagram Stories.

Social Media 137

Social Media Media Curation Twitter 137

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Trade Press Services

JANUARY 15, 2024

First, it’s possible to post too much content. Simply hitting a consistent posting schedule without providing valuable insights doesn’t help to establish your credibility with your target audiences. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction. What are your goals (e.g.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Vidyard

OCTOBER 26, 2021

While there’s a great deal of content available for sales leaders, there’s very little being created for frontline B2B sellers who are hustling every day to hit their quotas,” said Tyler Lessard, head of the Sales Feed network. Now live on the Sales Feed YouTube channel. The weekly podcast launches this November.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy.

Process 53

Process Optimization Curation RSS 53

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.

Curation 48

Curation Differentiation Social Media Media 48

Contently

JUNE 13, 2018

Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact. When evaluating the performance of Contently’s posts, the first thing I look at is the number of clicks a post receives. Yes, timing matters.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. After all, it’s easier to build an audience on social media if they’re already actively looking for content like yours on that specific platform. LinkedIn: 28%. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. You’ll get overall performance metrics, audience demographics, and insights about when and how often to post. All of this focus on visual content creation makes Later great for posting on Pinterest as well. Click here to read Later reviews.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. So whatever your reasons are for creating content, whether to grow a personal brand or build an influencer empire, it’s vital to develop systems for avoiding burnout.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Scoop.it

SEPTEMBER 22, 2020

That brings us to the question: How can you optimize your email content and drive conversions? Here’s how: 5 Tips to Craft Winning Email Content. The first step to creating engaging content for your emails is to understand your target audience. Are you still keen on running LinkedIn Business Ads? email client.

Conversion 86

Conversion Optimization Content Curation 86

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Learn how she engages audiences with her question series on Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. Not really, given you understand your target audience. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Are you just adding to the junk?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Convince & Convert

MARCH 8, 2017

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development. Total: $12,300 per month.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

ConvertKit

AUGUST 4, 2021

It warms subscribers up for all your future content. Your story, background, goals, and best content introduce you to people who are just getting to know you and solidifies your image with those who’ve followed you for a while. Emails take your audience from noisy social media feeds to individually curated inboxes.

Examples 145

Examples Newsletter Template Landing Pages 145

Vidyard

OCTOBER 26, 2021

While there’s a great deal of content available for sales leaders, there’s very little being created for frontline B2B sellers who are hustling every day to hit their quotas,” said Tyler Lessard, head of the Sales Feed network. Now live on the Sales Feed YouTube channel. The weekly podcast launches this November.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Metadata

SEPTEMBER 28, 2021

The lines between demand gen and ABM campaigns are arbitrary at best: when the ultimate goal is to drive more revenue, what does it matter if the campaign uses one channel over another or a predefined list over a look-alike audience? Run conversation ads on LinkedIn without an incentive. Retarget high-intent audiences.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

The lines between demand gen and ABM campaigns are arbitrary at best: when the ultimate goal is to drive more revenue, what does it matter if the campaign uses one channel over another or a predefined list over a look-alike audience? Run conversation ads on LinkedIn without an incentive. Retarget high-intent audiences.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 87

Marketing Automation Services Curation Enterprise Management Marketing Automation 87

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. You’d be surprised how many people respond to a question published on Twitter, LinkedIn and Facebook with their thoughts and ideas. What is social media market research?

Social Media 144

Social Media Research Social Marketing Media 144

Heinz Marketing

JUNE 16, 2020

Inspired by a recent conversation I had with our own University of Washington Sales intern ( Go Dawgs!! ) set to enter the workforce this summer, I thought it worthy to share with a broader audience some of the advice I shared with her on how to approach landing her first job. LinkedIn is a powerful tool. Audit your online presence.

Internet Marketing 101

Internet Marketing Opinions Deliverability Linkedin 101

flux.la

AUGUST 11, 2020

Relevant: Also read the best content marketing examples here. So, regardless of the platform, you devote to, you’ll likely find audiences you wouldn’t have had access to otherwise. Instagram was founded as a one-of-a-kind media platform launched for distributing visual content. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. Well, I’m here to tell you that when you invest in a podcasting strategy and develop a consistent calendar, you give your team a wealth of new content and insights that you can reuse in the long term.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora. There’s no logic in listening to feedback from particular segments of your audience instead of everybody.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

seo.co

JANUARY 10, 2022

And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. This is not merely restricted to YouTube. Additionally, if your website has more video content, it will drive higher site traffic than text. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

FEBRUARY 18, 2020

YouTube was founded when I was 11. When I worked for a marketing agency, I'd spend days thinking of the best content to post and writing copy for different platforms. Automating your social media can be useful for developing a content plan, so you're always prepared. Produce content curation ideas.

Social Media 65

Social Media Social Marketing Automation Work Management 65