Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. The learning curve. Increase ROI.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. If your business has been around for a while and people are familiar with your brand, your strategy may be more focused on keeping your customer base happy and supporting retention and loyalty.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Paid Search Agency 126

Paid Search Agency Ads Campaigns Account Based Marketing 126

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. But there’s much more to the job description.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. on LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

SocialPilot

JANUARY 21, 2024

In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Audiences trust influencers for the unique and valuable expertise they bring to the table. So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. But first, let’s start from the basics.

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Go Beyond SEO

APRIL 23, 2024

Develop compelling content marketing campaigns to establish your expertise and generate leads. Pay-Per-Click (PPC) Advertising PPC advertising allows you to target specific keywords and display ads on search engine result pages. Use targeted ads, contests, or promotions to drive traffic to your website and capture leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. The small target audiences and long sales cycles that characterize the B2B purchasing process might be somewhat at odds with the modus operandi of the platform.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Go deeper than demographics and even firmographics. If no one knows about your brand, awareness is the top priority.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .

Paid Content 139

Paid Content Paid Social Agency Social Media Webinar Metrics 139

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Clearly, having a video ad strategy is highly beneficial. However, comparing and analyzing video ad performance across platforms isn’t as easy as it may seem.

Cost Per Thousand 112

Cost Per Thousand Advertisements Advertising Video Marketing 112

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. million viewers on average.

Paid Social Agency 99

Paid Social Agency Social Media Media Budget Programs 99

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 98

Social Media Features Media Curation 98

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

SalesIntel

MARCH 14, 2023

Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers. Let’s jump in.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Webbiquity

OCTOBER 29, 2019

Email messages that actually provide value also help boost your brand awareness. Email marketing software allows you to reach a targeted market at a low cost than channels like banner ads, print, TV, or radio. You can also use A/B testing for any campaign element: subject line, send day and time, call to action, etc.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

The Lead Agency

DECEMBER 9, 2020

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. Step 2: Research Ideal Buyers on LinkedIn. This can be done by building buyer personas.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Madison Logic

SEPTEMBER 14, 2023

Creating awareness and trust with the 95% of buyers not ready to buy requires a long-term approach that focuses on building relationships and establishing trust for your brand. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Read on to learn why paid social ads should be part of your comprehensive social media strategy — especially if you find the sweet spot of the ideal audience, channel, type of ad, and offer. 3 major reasons to use paid social ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. It can generate a buzz around your product and get people to notice it.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

seo.co

JANUARY 3, 2023

Try adding unique articles or blog posts about those topics too. Conduct Audience Research. Before you start writing your content, it’s important to know who your target audience is. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). Run Google Ads Campaigns.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Effectively running always-on, full-funnel campaigns.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmartBug Media

APRIL 27, 2023

This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to deliver personalized experiences. Zero-Party Data Zero-party data is the data that a customer shares with a brand voluntarily. Using contextual data.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. A Step-by-Step Guide for Integrating LinkedIn with the ML Platform We’ve made the integration with the LinkedIn Ads API simple and easy for clients running media with both Madison Logic AND LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Heinz Marketing

AUGUST 17, 2022

Almost every step of the sales funnel can be automated to a certain degree, from adding prospects to the funnel, through a closed deal. Any buyer will have much more peace of mind when they know there’s someone behind the brand that they can talk to vs a flashy website. This is for several reasons. Personalized Automation.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences.

Buyer Personas 89

Buyer Personas Psychographics Demographics Paid Search Agency 89

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 140

Linkedin Tips Paid Search Agency Ideal Customer Profiles 140

Anteriad

MAY 31, 2023

We’ve collected a list of ABM practices we’ve seen work for many B2B brands. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. This helps promote  brand awareness  among targeted audiences.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. 10 Audience segmentation Insights reports Search tool Expensive premium plan Feature availability No add-ons for the free plan Followerwonk 8.7/10 This means analyzing social media conversations about a brand or product.

Social Media 116

Social Media Analytics Work Management Media 116

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

Paid Content 151

Paid Content Paid Search Agency Top of Funnel Ads 151

seo.co

JANUARY 3, 2022

Try adding unique articles or blog posts about those topics too. Conduct Audience Research. Before you start writing your content, it’s important to know who your target audience is. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). Run Google Ads Campaigns.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 105