Tomorrow People

FEBRUARY 8, 2022

Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. This article shares 5 essential recommendations that all marketers should consider when positioning their product. However, it’s especially important that SaaS companies position their products effectively.

Positioning 177

Positioning Product Tips Segmentation 177

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

FunnelEnvy

FEBRUARY 19, 2024

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. Five little-used digital marketing techniques for your business. It helped the article attract a lot of shares and backlinks. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

chiefmartech

AUGUST 29, 2022

You could easily build custom business logic and bespoke customer experiences on top of commercially-available platforms, enabling digital differentiation — but without requiring you to reinvent the wheel, the cart, or the harness for the horses. In a world of 100,000+ B2B SaaS products , how could they not be?

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

NOVEMBER 15, 2023

Some examples of thought leadership might include: Trend-forecasting articles. Annual reports predicting industry trends, helping businesses prepare for the future. Articles or posts that challenge popular opinions, backed by data or unique insights. Take any C-suite leader of a SaaS company, for instance. In your inbox.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

Salesforce Marketing Cloud

JANUARY 3, 2024

Creating frameworks that support everyone in your organization and utilize their skills sets them up for success and keeps your organization functioning even when business changes roll out. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 2.

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. This will create a huge increase in articles that are virtually indiscernible from one other.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

chiefmartech

NOVEMBER 26, 2021

The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — The lion’s share of this cloud spend will be on SaaS applications, including the splendid variety of SaaS apps on the martech landscape. my guesstimate is that at least $5 billion will be generated by earlier stage SaaS players.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Testing different approaches enables businesses to discern what resonates with their audience. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

MARCH 1, 2024

Instead, B2B retention requires a laser focus on the core business, meeting customer expectations consistently, penetrating existing accounts further and monitoring any changes closely as signals for proactive outreach. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

New North

APRIL 6, 2023

If you’re looking to scale revenues for your SaaS business, chances are you’re getting serious about investing in marketing. To stand out and thrive, SaaS companies need a unique blend of scrappy innovation and strategic marketing skills. This is where a SaaS marketing agency comes into play.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 52

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career?

Enterprise Management 71

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 71

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Optinmonster

FEBRUARY 17, 2021

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

Contently

DECEMBER 8, 2021

You can watch the full episode here , but since you’re already reading this article, let’s watch a few of my favorite moments. Some business leaders dismiss pitches for top-of-funnel content programs, acting as if you’re advocating for a SaaS slam poetry night. Please no one do this.)

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing is no exception. But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Only then can you fulfill the goal of developing lasting relationships with customers—and keeping yourself in business through their subscriptions.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Martech

MARCH 7, 2024

Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. Business email address Subscribe Processing. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Work Management Marketing Management Vendors 94

LeanData

JANUARY 5, 2023

The new year is usually a time of inspired resolutions and motivational sales kickoffs, so why the gray cloud of unease hanging over the SaaS industry? So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Sprout Social

MARCH 12, 2024

Consumers started demanding that apolitical businesses take on a new level of corporate responsibility. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Sprout relies on listening even more in election years.

Social Media 114

Social Media Social Marketing Media Planning 114

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Animalz blog

SEPTEMBER 14, 2023

But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next. ” For example, if you notice a surge in readership for articles about “remote work tools,” it might be a signal to develop a product in that space.

Validation 99

Validation Top of Funnel Product Ad Building 99

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Martech

DECEMBER 23, 2022

It’s a modern SaaS CMS. It’s a SaaS-based platform for headless content delivery. The next thing you know, you’re locked into a multi-year deal on a martech tool that costs you a small fortune and doesn’t begin to serve your business, marketing, customer experience or technology needs.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Industry CMS 109

Kevin Indig

SEPTEMBER 26, 2023

Streamline content writing from insights to full articles with AI Assistant. At what point are you growing fast enough? 🧪To get an answer, I analyzed the annual growth of 3 companies at different stages and in different verticals that get at least 50% of business from SEO. SaaS companies grow differently than online retailers.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Martech

JANUARY 12, 2024

Dig deeper: The only two things that matter in marketing Should we be doing this at all On the other hand, “efficacy” is about outcomes — the tangible business impacts of our marketing efforts. Efficacy changes our focus from “how” to “what” and “why,” challenging us to scrutinize the business outcomes of what we do.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Salesforce Marketing Cloud

JANUARY 8, 2024

Sales contracts are vital to completing any business transaction. It also limits liability for your business, partners and vendors. Equipment: This can include machineries, accessories, apparatus, instruments, components, manufactured articles, and parts. Stock sales: The purchase of an owner’s shares of a corporation.

Process 110

Process Practices Terms and Conditions Work Management 110

Strategic-IC

DECEMBER 15, 2021

Learn more in this insightful article. In this article , we took a look at the four ways in which HubSpot can directly support your ABM efforts, and how to get the most out of the features on offer. 6) 8 Marketing KPIs every SaaS brand should track. And that’s where personalization comes in. 2021 has been a major year for ABM.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

nDash

APRIL 13, 2022

Below, meet a SaaS writer, a lifestyle marketer, a corporate finance pro, and a real estate & fitness expert. I have 10 years of professional writing experience, including articles published in The Miami Herald, Lancaster Intelligencer Journal, and more. I’m a SaaS writer with a passion for productivity. Jonathan Pressman.

Work Management 52

Work Management Marketing Management Education Statistics 52

SmartBug Media

AUGUST 22, 2022

This article lists each day’s sessions in chronological order, to help you plan your schedule. How to Tech-Enable Your Business with Custom Apps and Integrations on HubSpot. Marketers and creatives in all roles who want to build an inclusive business model. Three Epiphanies That Took Me from SaaS Hell to Unicorn Heaven.

Personalization 104

Personalization CMO Hubspot Buzz 104

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81