KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Sharpspring

AUGUST 25, 2020

A good landing page builder can also generate sales funnels that guide leads through to completion of a purchase. You can even use RSS email syndication to sync your blog posts with your email campaigns. Schedule and publish blog articles automatically to your website, and share them to your social media accounts as well.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. While there are other steps and tactics that help boost SEO, that’s fodder for another article! Simply having one doesn’t make it generate results. What are the most effective ways to get blog posts read? Sharing on social media. Using an email list to distribute new posts.

SEO 161

SEO Keywords RSS Adwords 161

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. In fact, buyers listed vendor websites and white papers or ebooks as two of the top three influences that helped them feel confident enough to make a purchase.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Convince & Convert

SEPTEMBER 11, 2015

Consumers routinely go beyond high-level brand awareness and become more likely to make a purchase from a company with socially active executives. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Tweet Type: What I’m Reading.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Customer Questions FTW! Integrating Video into Our Work. Additionally, four times as many online users would rather learn about products via video instead of text.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. These start with searching for articles to analyze. The searches run against articles assembled by Techrigy in a database that stretches back for two years and includes 1.5 Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

JUNE 23, 2009

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). There are 2 basic types of ads: Display ads and Social ads. The true cost is found in the creation of content.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Hubspot

MARCH 31, 2020

Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. Consider a Hashtag or RSS Feed to Filter Submissions. So in addition to the hashtag, try filtering with an RSS feed. How to Run a Contest on Twitter. Follow the Rules.

Social Media 101

Social Media Media Rules Guidelines 101

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Facebook Instant Articles/Canvas Support. AMP Support for Twitter and LinkedIn.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Facebook Instant Articles/Canvas Support. AMP Support for Twitter and LinkedIn.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. It also provides an RSS reader for feeds selected by the user, as well as a site indexer that can show the frequency of different terms in user-specified blogs as a word cloud.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

readwrite

JULY 25, 2011

Instead of showing a Web view, Flipboard Pages display articles using “print-inspired layouts, typography and imagery” built for Flipboard. Furthermore, users have historically resisted ads in their RSS readers. The Flipboard app is free, and it doesn’t charge users for subscriptions.

Paid Search Agency 40

Paid Search Agency Ads RSS Display 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

MLT Creative

DECEMBER 20, 2010

When a fellow book-reading friend gave me a lovely package of bookplates for my birthday, I recalled some not-so-recent book purchases and thought, “Gosh, how long has it been since I read a real book cover to cover?” For business reading, the Internet provides assessments from other readers before I make the purchase.

RSS 40

RSS Advertising Agencies Inbound Marketing Paper 40

Hubspot

JANUARY 3, 2011

Enables Subscriptions Via RSS and Email: Your blogging platform shouldn't limit subscriptions to RSS. Makes Publishing Easy: Your blogging software's content management system (CMS) should make creating, collaborating on, editing, and publishing your articles simple and easy. Analytics Functionality.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Have you struggled to answer that question?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

JANUARY 28, 2015

Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. It’s clearly been a successful strategy: after launching, purchases went up a whopping 200%. This article originally appeared on the NewsCred Blog. Because every new reader comes at no incremental cost. That’s the power of authenticity.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

MarketJoy

JUNE 25, 2018

ads and see reason in the scanning of flyers and newspaper ads, as & when they purchase these. RSS Feeds – Once, the marketers have brought leads to subscribing to their blogs, all their posts distributed to the leads through feeds are outbound. Older clients are okay with radio & T.V.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

ConvertKit

APRIL 17, 2019

This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. How do they affect their purchasing and planning decisions? Think about the people you enjoy serving (which is, of course, the main point of this whole article). Who are the most important people in their life?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. How do they affect their purchasing and planning decisions? Think about the people you enjoy serving (which is, of course, the main point of this whole article). Who are the most important people in their life?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. Marketing teams love this feature.

Startups 40

Startups Leadlander Jigsaw Tools 40

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. Academics join the fray: peer-reviewed articles and scientific publication is becoming more the norm as academics are starting to weigh-in with headier tomes. San Francisco examiner.com. iStrategyLabs.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors. An example of an RSS Reader is Google Reader.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

MARCH 9, 2024

In this article, I will break down the differences between white hat vs black hat SEO and highlight some practices you’ll definitely want to avoid. I’ve seen websites climb SERPs through genuine outreach and content collaboration rather than purchasing links or participating in link farms. Here’s What the Data Show 3.

SEO 89

SEO Ethics Lead Scoring Lead Ranking 89

Single Grain

JULY 5, 2019

Originally, podcasting technology began as an extension of the RSS news feeds created by web developer Dave Winer. Former MTV VJ Adam Curry had been encouraging him to find a way to publish RSS feeds with multimedia, so in 2004, Winer launched a podcast called Morning Coffee Notes , and Curry launched his Daily Source Code show.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Hubspot

SEPTEMBER 24, 2013

We have a steady stream of carefully calibrated RSS feeds pointed in our direction at any given moment. This is particularly pertinent when you''re making content recommendations and prioritizing some articles or pieces of content over others. As content creators , we are, by nature, also scholars. We research.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Content Standard

OCTOBER 2, 2020

ROI metrics include: Subscriptions (email lists, RSS feeds, app downloads, etc.), Use UTM parameters to track the number of purchases, average conversion rates, and conversion value from each of your digital channels, campaigns, and content types.

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. I once calculated time spent blogging vs. number of RSS subscribers. It's awesome!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

NOVEMBER 8, 2010

Richard McLean I got a lot of this article, thanks Erica :) I'm wondering if you've ever been to woorank.com ? Thanks again for the perspective you provided on B2B social media marketing strategies :) - Richard marlenefales Great Article-! Adriana Dunn This article is an great resource. Andy Sheets Good info.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

[link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! link] Unique Baby Gifts Nice article! Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120