Writing on the Web

FEBRUARY 13, 2013

Solution : Check out news sites for articles that have been published about your blog topic. You can always reference the article in your post, as well. Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

NOVEMBER 20, 2013

Special note to coaches : If you are a personal or executive coach, I have solutions for you: ready-to-publish content for e-newsletters and blogs , as well as exclusive articles. Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

AUGUST 1, 2012

The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. Here’s how this email plays out: Introduce yourself and your function as it pertains to this email – why you’re contacting this person.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

MARCH 10, 2014

Think about what you like about the article, and what you dislike. Reading articles that have nothing to do with what you are writing may seem a bit counterproductive, but it’s actually a great way to stimulate the creative process. Read about something that interests you. Listen to Music. Take a Walk.

Blogger 100

Blogger Creativity Paper Internet Marketing 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Why is social proof so important when writing on the web? What sealed the deal?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

AUGUST 23, 2010

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. Somethings like social media updating and article submissions can be handled by a V.A. Is the Social Web Changing How We Write?

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

FEBRUARY 17, 2014

But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified contract writers. ” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Why is social proof so important when writing on the web? What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

FEBRUARY 21, 2012

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

JANUARY 3, 2011

Submit your work to article submission sites: You’ve gotten your domain right, but people are still not visiting your blog. Try taking a few blog posts or articles and submitting them to some article submission sites like ezinearticles.com or goarticles.com. When submitting articles, take care to choose the right category.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

SEPTEMBER 8, 2010

People love personal stories. I’m convinced that at the core of reality TV’s popularity is its microscopic look at personal detail. While your blog may not necessarily be a hub of personal confessions, always throw in some personal detail when writing any article, no matter how technical or abstract the subject matter is.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

MARCH 19, 2015

If you have already created content, I can turn it into blog posts, articles, ebooks and make it work for growing your business. About Blogs Attracting Clients How to.Tips Story Telling personal stories storytelling' Most professionals and most businesses don’t get close to telling their true story.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

MARCH 6, 2013

I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Here are a few suggestions, and how I’ve personally tried them out.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

DECEMBER 12, 2011

Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Blog Content: Are you personal… or all business? You barely have time to scan the headlines of your favorite news feeds. Hopefully, it can.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

OCTOBER 3, 2012

Sweet because it has to attract readers to your article (think arresting titles). If you want to get noticed by more readers, you have to contextualize your articles in an ongoing conversation so your words have meaning to your targeted audience. Blog Content: Are you personal… or all business? Great content has context.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

JANUARY 16, 2013

Cover current events – instead of just focusing on what is going on with your business specifically, scour the web for business news articles that are related to your area of expertise. You can put a personal spin on the story as well as offer tips or advice that are related. Tell the story of how your company came to be.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

MAY 1, 2013

Most of my clients have flyers, press releases, articles, etc. and why not share this content as I did with this Mother’s Day brunch menu and and for another client’s article on hospital safety for Alzheimer patients. Today, most of us operate our business and personal life online. Gain exposure to search engines.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

FEBRUARY 4, 2016

On the other hand, a person who contracts an SEO agency to optimize their content has a higher chance of making a bigger impact than you. For instance, you will notice that any company that offers an SEO service has a department that is dedicated particularly to producing articles and other types of content.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

FEBRUARY 7, 2011

Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Blog Content: Are you personal… or all business? You barely have time to scan the headlines of your favorite news feeds. Hopefully, it can.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 17, 2011

Here’s what’s happening… I recently launched a new version of articles to my executive coaching clients and as a bonus, offered a free 20-minute phone session. I’ve been spending more than 20 minutes with each person, and I’m loving it. I want to feel some sort of connection on a personal level.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

MAY 25, 2011

Get a picture of the person reading your blog, in your mind’s eye. I look back on my career as a journalist and author, and I recognized at one point I had written more than 5,000 articles that were published – articles that I was paid to write. Who is your audience? How do you want to reach them?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MAY 15, 2015

If SEO and content marketing were to be considered as people, they would not be two individuals, but rather two personalities within the same individual. He has written many articles on technology, SEO, hosting, internet, etc. SEO and CM are distinct yet inseparable. Guest Author: Jack Dawson is a freelance content writer.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

APRIL 18, 2011

You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. (Or Tell a story about a real person that illustrates the concepts in the article. Draw a picture for them.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. What sealed the deal? The testimonials from other subscribers. It’s called social proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

AUGUST 9, 2010

Blog Content: Are you personal… or all business? Tags: About Blogs Article Ideas Content Marketing Getting Read On Writing Better Online Persuasion Writing Great White Papers blog writing business writing writing reports. Related posts: Top 10 Tips for Creative Blog Writing.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

SEPTEMBER 16, 2011

For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Review for external link opportunities.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

SEPTEMBER 2, 2010

The biggest challenge is writing in a voice that is informal and personalized for the individual coach for whom I’m writing. In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

DECEMBER 15, 2010

What are your online reading habits, blogs, websites, articles, videos, podcasts? I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work?

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

FEBRUARY 18, 2011

The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. This is my personal favorite. Are your blog posts fed automatically into Facebook? No wonder blogging seems tiresome and time-consuming. It had been so long since I set this up myself, I was a bit rusty on the steps required.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

SEPTEMBER 27, 2011

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, newsletter articles where these 5 questions wouldn’t be appropriate. How personal to get. This will keep you on task, and lead your readers through to action. How much to share. How technical and detailed to get.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

DECEMBER 16, 2010

Social sites, web, blog, articles, videos, etc. Do you show some personality and faces of the people who work with you? Are you everywhere, or at least in the key places your target audience is? Is your content optimized for search engines? Get Known: How memorable is your name, your brand or tag line?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. Blogs should not be looked at in the traditional sense as corporate communications.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

JULY 13, 2010

Search Engine Optimized content on blogs, web pages, articles, social media profiles. Your content on your web pages and blogs must be clear, focused, yet personable. Get known: How do you do that? You’ve got to be easily identified as the go-to resource with solutions to specific problems.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

SEPTEMBER 24, 2010

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. How personal to get. This will keep you on task, and lead your readers through to action. How much to share. How technical and detailed to get.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 13, 2014

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. What are your online reading habits, blogs, websites, articles, videos, podcasts? So how do you find that sweet spot, just between the two?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

APRIL 25, 2012

To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all all through pictures that link back to their original sources.

Social Networks 100

Social Networks Network Marketing Ideal Customer Profiles Television marketing 100