RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. For videos, we have structured data and a sitemap specifically for videos.

Google 96

Google Keywords FAQ Custom Publishing 96

Biznology

NOVEMBER 28, 2017

I love these end-of-year articles and so do you. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. Find out where (and how) they search for information. What do we want to offer our audience on social media? You know your brand.

Social Media 336

Social Media Personalization Media Brand Identity 336

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Key Takeaways About Our Top Marketing Articles in 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. The post Innovations in Search and Social [September 2023] appeared first on Basis Technologies.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. Social Media Exposure: It can be difficult to create large social media followings along with a good content strategy.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Contributed post. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Ranking 335

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 323

Social Media Tools Media Work Management 323

Marketing Insider Group

AUGUST 30, 2012

Search and social. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. Deliver Results With Search-Driven Marketing Plan.

Social Media 100

Social Media Media Social Networks Buyer's Journey 100

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Three artificial intelligence articles? AI AI AI caramba! Google, watching web users try Bing…for now.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. Despite its recognized importance, video remains underutilized across various major social media platforms. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Walker Sands

APRIL 10, 2024

Social media? Although the panelists noted that they don’t often rely on email pitches when searching for their next stories, they mentioned that email pitches can help them develop a larger theme or track down reliable sources. Let’s dive into some of the key insights. How Do Reporters Find Their Stories? Word of mouth? “It

PR 52

PR Media Ad Building Word of Mouth 52

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Ranking 111

Contently

SEPTEMBER 25, 2018

Search engines have historically been distant cousins to social media platforms. Search was more transactional, asking users to come prepared with a keyword or a question. On September 24, Google unveiled plans for new search features. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 52

Social Media Template Work Management Marketing Management 52

RebelMouse

JUNE 20, 2023

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Sharpspring

NOVEMBER 17, 2021

Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their products in front of their target customers. While text is important, backlinks are still key to ranking anything in organic search. SE Ranking will alert you of keyword difficulty (i.e.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

MARCH 9, 2022

For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. Why You Should Focus On Engagement Social media allows you to connect directly with your audience. In this way, social media can be quite effective as a PR tool. You can even have the winner voted on by the followers themselves.

Social Media 123

Social Media Media Search Engine Marketing PR 123

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Martech

MAY 12, 2022

Today, people can pass links easily, share them on social media and check on their phones. I have been searching on the web for COVID-related things, like my closest Walgreens, where I can buy in-home testing kits, tissues and Robitussin and everything I need to get through this. Search is one of those tools to recognize intent.

Intent 110

Intent Account Based Marketing Bombora Intent Signal 110

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Many SEOs use Search Console to measure organic search traffic. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

QuanticMind

JUNE 30, 2023

What’s new in the realms of paid search and social media? This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. Sign up for the Basis Scout newsletter !

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

ClearVoice

MARCH 19, 2021

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

Media 90

Media Work Management Marketing Management Public Relations 90

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career? She shared, “Harnessing the power of social media was key to my success.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125