Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Consider these stats: Twitter claims that 82% of its users view video content on the app. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Practices 293

Practices Tips Business Emarketing 293

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. These include podcasts, newspaper articles, book bibliographies, and, yes, friend suggestions as well.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4. Marketers who prioritize blogging are 13 times more likely to see a positive ROI, according to HubSpot.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. This is what drives that immediate flood of traffic to a new product launch. You can also create viral articles or epic guides. As a rule of thumb, all traffic from the guest post should lead people to your coming soon page.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. Look for patterns or trends in topics, formats, or channels.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Envy

SEPTEMBER 30, 2022

Not only that but the number of touchpoints ( one article recently reported 21 ) needed before a lead is ready to be contacted has almost doubled recently. When paid media is running, do you see a lift in direct, organic and social traffic? Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

APRIL 26, 2019

But the popularity of social media has flooded each platform with hoards of articles, photos, and videos, skyrocketing the supply of content while the demand for it has plateaued. Before you boost your post, Instagram will ask you whether you want to attract more profile visits, website traffic, or promotion views. Pick a goal.

Social Media 78

Social Media Twitter Facebook Media 78

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. Statements for Twitter to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. The scope of Hubspot makes it somewhat difficult to assess.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. Below, you'll see an example from HubSpot. December 6, 2019.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SmartBug Media

MAY 6, 2020

Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. One of the biggest takeaways he shared in using social ads is that you don’t need a massive social ad budget to drive traffic and leads. Even $20 to $50 per week can make a difference.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Martech Advisor

JANUARY 8, 2020

In this article, let’s look at how you can show the value of your marketing activities, with five best practices, metrics, and formulas that will make it easy to track the marketing ROI. Social Media Marketing: Engagement (post likes, shares, comments), reach, audience growth, impressions, referral traffic, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Emails and newsletters are second at 46%, with blog articles way down the list at 18%.).

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? Standard Facebook videos are still effective in capturing more organic traffic than a text or text-with-image post. You won’t drive the traffic that you need or deserve. Click To Tweet.

Social Media 167

Social Media Promotion Media Content 167

Contently

MARCH 26, 2021

I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. I agree that brands should invest a big chunk of the pie on content.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

FunnelEnvy

MAY 29, 2023

This article will help you understand some of the most important new features in Google Analytics 4, how they differ from previous versions, and how this could impact how you use GA throughout your funnels. Depending on your settings, Google may automatically create a new instance of your old profile into the new GA4 platform.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech Advisor

MARCH 22, 2020

In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction. According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. Table of Contents.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. Diverse articles solve for your customer at every stage of the buyer's journey. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. More social media referral traffic coming to your site means more new visitors arriving via that content for the very first time. Don't believe me? and as a result, a ton of noise.

Tips 69

Tips Content SERP Custom Publishing 69

Stevens & Tate

MARCH 22, 2021

How to Use TikTok to Reach Your Engagement Group: An Insight Into the Algorithm March 29, 2021 / in Articles , Digital Media , Directors , Media , Social Media / by Nicole Wagner Arguably the primary goal of social media marketing is to reach as many people in your target audience as possible and to engage with them. What Is TikTok?

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. Use bullet points to explain WHY you’re including each article or share a few lines about your current thoughts on the subject matter. For example, are they curious about how to generate more leads and increase traffic?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. HubSpot’s integrated CRM platform helps you monitor social engagement in the context of your customer relationships.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Hubspot

MAY 14, 2019

HubSpot is a full-stack growth software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you'll have everything you need to grow your business and increase conversion rates. With HubSpot, you'll have everything you need to grow your business and increase conversion rates.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. 7) Twitter. 4) Amazon. 5) LinkedIn. 6) The Bowery Presents. Hello, new grub options.).

Personalization 101

Personalization Examples Hubspot Amazon 101

SmartBug Media

MAY 15, 2020

Having a website in this day and age is expected, but a website with no traffic does you no good. Want to get the most traffic out of your blog? Want to enhance your traffic online? Network with local media outlets or other well-known businesses to send traffic to your channels online. Search Engine Optimization.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter. Connect with Carlos: Linkedin | Twitter. Connect with Brynne: Linkedin | Website | Twitter. Connect with Laura: Linkedin | Website | Twitter. Sam Hurley.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

ClearVoice

NOVEMBER 2, 2018

Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Sponsor: Brain Traffic. Sponsor: HubSpot. Standard rates Dec. 22, 2018 – Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hubspot

JANUARY 22, 2020

Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. Share user-generated content on Twitter. Engage with audiences on Twitter. On LinkedIn, post articles/stats about your industry. Apparently, Taco Bell has a blog.

Social Media 87

Social Media Media Content Stats 87