Marketing Interactions

JULY 31, 2022

The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. For example, a buyer who reads an article to learn what a platform for a specific category is has a different context than a buyer who engages with content about how to get their users to adopt it.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

ClearVoice

AUGUST 18, 2023

This article will comprehensively guide crafting a powerful and meaningful statement. A recent Gartner study named AI the top technology for digital business success. Making it increasingly important for businesses to clearly understand its capabilities. One that’s tailored to your brand’s unique AI journey.

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

EveryoneSocial

DECEMBER 10, 2019

In this article, we’ll explore some interesting internal communications statistics, some of which is related to how valued communications are, the current challenges, and more. CEB/Gartner) More than 80% of Americans say employee communication is key to developing trust with their employers. times more likely to outperform their peers.

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. It symbolises that perfect harmony between advertising activity and that elusive sale.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Exo B2B

SEPTEMBER 19, 2017

According to this stat from a 2017 report by the Content Marketing Institute, the majority of companies that have engaged in B2B content marketing either employ a small team or it’s basically a one-person show. Let me first whip out one finding from a recent CEB Gartner study on the power of content across the customer journey.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Sana Commerce

JUNE 16, 2022

A recent report by Gartner suggests that up to 69% of this routine work will be automated by the year 2024. The stats don’t lie. A recent article by the Harvard Business Review suggests intelligent process automation can provide companies with a ‘powerful competitive advantage’. Welcome to the club.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

NetLine

JULY 1, 2021

Syndicated content can include anything from an article, eBook, webinar, or just about any other format. That’s already a lot of content, and that doesn’t even factor in the total consumption of the whole buyer committee, which Gartner states typically consists of between six to 10 decision-makers. What is Content Syndication?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Their Tweets always pair perfectly with article link previews, creating a post you can’t help but click. . — Sprout Social (@SproutSocial) October 4, 2022.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Leadspace

DECEMBER 5, 2016

The stats all back up that assertion. Related article: Learn 5 key tips for boosting ABM with content marketing. It’s been blogged, tweeted, studied and generally written to death in 2016. Don’t get me wrong – ABM is very effective.

Account Based Marketing 72

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

Optinmonster

OCTOBER 30, 2019

In this article, we share a ton of social selling statistics that will convince you the benefits are real. Get blogging stats and facts and social proof statistics here. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Directive Agency

FEBRUARY 16, 2022

In this article, we will cover the following 12 best customer experience metrics: . According to Gartner , most marketers (81%) will compete solely based on customer experience differences. These are just a couple of stats, but plenty more are there that confirm how important customer experience is. Net Promoter Score (NPS).

Churn Rate 72

Churn Rate Lead Ranking Lead Scoring Customer Satisfaction 72

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 months [Tweet This Stat]. Companies invested $500B in digital marketing just last year, according to Gartner [Tweet This Stat]. Beyond Digital.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 66% said conferences (including virtual). Image credit: Pexels.

PR 76

PR Trust Marketing Stats B2B Marketing 76

EveryoneSocial

MARCH 26, 2019

For example, this stat showed that 76% of individuals surveyed are more likely to trust content shared by “normal” people than content shared by brands. If you want to further support your best practices, this article is short, but a good one from Gartner: Launch an Employee Advocacy Program That Works.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

FEBRUARY 8, 2022

According to Gartner , more than half of consumers will unsubscribe and over a third (38%) will stop doing business with the brand altogether if a personalized message is perceived to be “creepy.” and have not been reviewed by Gartner. Once that line is crossed, customer trust and loyalty are difficult to win back.

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

Webbiquity

AUGUST 25, 2015

The collection of facts and stats below shed light on this paradox, as well as other insights. But 80% of B2B decision makers prefer to get information from articles rather than advertising, and 40% of millennials don’t trust ads—so strong organic tactics need to be part of the mix as well. • The classics still rock.

Paid Content 100

Paid Content Stats B2B Marketing B2B 100

Velocity Partners

FEBRUARY 13, 2024

An almost mythical stat emerged that summed up the whole inbound marketing era: buyers apparently spent 67% of their time on independent research before contacting sales. Gartner reckons that only 17% of a prospect’s time is spent interacting directly with sales reps. This excuse is weak.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

Ambal's Amusings

OCTOBER 15, 2009

Ah yes, numbers, measurements, ROI, return on objective, percentage improvements, traffic stats, sales reports… Yes, I know, I know, that’s important, but I’m a content marketer, not a statistician! But I have a secret: I get a kick out of traffic stats. Related Articles. I love writing, not counting!

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Related Articles. Seamus resides in Essex Junction, VT with his wife and four children.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. Table of Content.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. Table of Content.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Inbox Insight

AUGUST 29, 2017

– The average reader only spends 37 seconds reading an article or blog post. – Gartner. – Gartner. If you think your content marketing needs a bit of a makeover, see how we can help: The post 14 Powerful Content Marketing Stats appeared first on Inbox Insight. – Orbit Media Studios. MassPlanner.

Stats 40

Stats Content Marketing Planning Emarketing 40

Sprout Social

MARCH 16, 2023

In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social. To do this, compare your productivity data to your overall volume and social media customer service stats in your industry. And they’re not alone.

Social Media 98

Social Media Service Media Response Rate 98

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . NewsCred Insights.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I have a Feedly category entirely dedicated to Smarsh articles that I periodically mine for insights too.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Webbiquity

MARCH 6, 2018

According to Gartner, businesses focused on personalized marketing in 2018 could outsell their competitors by 20 percent. ( More than 90% of marketers say they use visual content in at least 50% of all articles they publish. Among the key takeaways for marketers from the stats and recommendations above: Document your strategy.

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I have a Feedly category entirely dedicated to Smarsh articles that I periodically mine for insights too.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I have a Feedly category entirely dedicated to Smarsh articles that I periodically mine for insights too.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Outgrow

SEPTEMBER 30, 2022

Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. Dan Shure: I first heard of it from Tim Ferriss years ago, he tweeted a great article about it. EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I have a Feedly category entirely dedicated to Smarsh articles that I periodically mine for insights too.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. I have a Feedly category entirely dedicated to Smarsh articles that I periodically mine for insights too.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

GreenRope

SEPTEMBER 11, 2016

There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM continues to evolve. – DemandGen.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM continues to evolve. – DemandGen.

CRM 40

CRM Marketing Automation Services Business Work Management 40

GreenRope

SEPTEMBER 11, 2016

There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM continues to evolve. – DemandGen.

CRM 40

CRM Marketing Automation Services Business Work Management 40