How to avoid the martech black hole and ride the crest of change
Martech
NOVEMBER 1, 2022
While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . A Forbes article earlier this year said that per McKinsey, BCG, KPMG and Bain & Co., Back to basics: Start with a plan. Wait, What?
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