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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. Without data, the personalisation of your marketing funnel is impossible. Retargeting.

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Brand awareness: What it is and strategies to improve it

Sprout Social

It is the bedrock of your sales funnel. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers.

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Why B2B Marketers Should Be Using Content Syndication

NetLine

Syndicated content can include anything from an article, eBook, webinar, or just about any other format. That’s already a lot of content, and that doesn’t even factor in the total consumption of the whole buyer committee, which Gartner states typically consists of between six to 10 decision-makers. What is Content Syndication?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Analyst reports.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. Table of Content. Customer data management (CDM) and personalization.

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Top 7 Tips to Improve Customer Experience (CX) in 2020

Martech Advisor

In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. Table of Content. Customer data management (CDM) and personalization.

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