SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. There's a lot of discussion in the marketplace about articles you've written, including "The Lead-Nurturing Payoff For The Tech Industry." Does that figure depend on the type of solution? But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff. Here are a few key takeaways: .

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Marketing Insider Group

JULY 29, 2020

You can read dozens of books and thousands of articles on how to improve SEO effectively , but for now, stick to what comes after SEO success: calculating the value of improving your presence on search engine results pages. Divide those numbers by your costs, and you have one solid metric for content ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. This article originally appeared on Markempa. That’s empathetic listening. Use empathy maps.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In a recent Forbes article , professional consultant Nicole Martin delves into the importance of using data to build marketing campaigns and promotions. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. You can follow Zarnaz on Twitter or Linkedin.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. Join our “Stop the Sales Drop” Community to get access to articles, podcasts, videos, and 40+ sessions with sales, marketing, and revenue enablement leaders.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. This article originally appeared on Markempa. That’s empathetic listening. Use empathy maps.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Contently

OCTOBER 24, 2017

Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. On Search Engine Journal , writer Clark Boyd dug deeper into this topic by looking at the Consumer Barometer, a survey tool.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

SpotMe Blog

JULY 28, 2023

In this article, we explore 15 of the top in-person event management software to consider for your events. You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Tomorrow People

MAY 30, 2022

This article shares 8 pointers to help you get started on the right track. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Customer satisfaction survey data. The challenges of marketing to existing customers. Social media mentions.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Sana Commerce

MARCH 4, 2022

In this article, we’ll investigate omnichannel strategy and management, where we’re at in 2022 and where we’re headed next. A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. Overview: The state of omnichannel commerce.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

ANNUITAS

AUGUST 5, 2014

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” Let’s take a look at today’s sophisticated buyer according to the Demand Gen Report 2014 B2B Buyer Survey: 41% of B2B buyers state they are waiting longer to initiate contact with vendors than in years past.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Polls, surveys and Q&A features (with the option to moderate) to actively engage attendees. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Martech

MARCH 30, 2023

Let’s go over the fundamentals in this article. Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Who are you talking to?

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. Are they going to Forrester? Are they reading articles relevant to your topic? 73 percent say intent accelerated their pipeline. Are they going to G2?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

WriteSpark

FEBRUARY 18, 2009

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Technical Article Writer. How to Find a. Brochure Writer. Case Study Writer. DIY Overview.

Social Media 120

Social Media Media Forrester Copywriting 120

Hubspot

NOVEMBER 12, 2018

Shopify Plus, Shopify’s enterprise software arm, structures their editorial calendar like a season of television , weaving their articles into narrative-driven series and publishing multiple stories about one eCommerce topic over time. Forrester Retail. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Champion Communications

NOVEMBER 2, 2021

Logicalis’ annual CIO Survey revealed this and more about the changing responsibilities of the CIO. Logicalis’ CTO, Toby Alcock, sat down with Digital Bulletin to discuss the results of the survey and the extent to which the role of a CIO had changed during the course of the pandemic. Clear Junction .

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Yet, in other surveys, consistently, more than eighty-five percent of marketers proclaim implementing digital and content marketing, as well as, marketing automation.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Take this article from Marriott about lesser-known, kind of weird things to do in Midtown Manhattan. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. It also includes links to articles related to the core topic of making better decisions. ” — Jesse Forrest, Founder of CopywritingCrew.com. Businesses using email marketing: Building brand awareness.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Marketing Insider Group

JANUARY 10, 2017

If that’s not feasible, send customer surveys to people who have bought your products. Or add popup or sidebar surveys to your online content to allow visitors to give their feedback on a particular subject's relevancy or point of view. Social Media Examiner has a great article on the subject. Content Marketing Institute.

Research 100

Research Campaigns Tips Content 100

Metadata

FEBRUARY 5, 2024

Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. We love a good ad campaign as much as anyone, but there’s no getting around the fact that B2B buyers unwaveringly trust their peers. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To find out more, check out our Swoogo integration page or see how it works in our knowledge base article. #3 Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Accenture Survey: Just 8% Heavy Users of Social. UMass Survey: Fortune 500 Companies Blogging Flat. Invest in the right technologies.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. Healthcare’s Most Wired Survey. ABA Survey Reports. surveys from banks around key topics, such as: lending, consumer banking, operations and risk management, and compensation. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Full Circle Insights

JULY 27, 2022

A 2019 Forrester survey found that organizational teams that focused on ABM marketing were 6% more likely to exceed revenue goals than those that didn’t. And the result? Sales conversions. . This isn’t just conjecture, either.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52