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Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

According to a recent study by Forrester Research, Inc., To further augment these strategies, consider the following sources and additional articles: Read the article, “ B2B Marketers Must Prepare for Marketing Automation ” for valuable insights on integrating marketing automation into your strategy.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write articles, share knowledge and make connections. Cambridege, MA – [link]. Reston, VA – [link]. Account run by @ erincnelson and @ dreckbaerfrau. #

Twitter 100
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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

” Being findable is not about seeding one article here and there in hopes it will draw attention. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Forrester Blog for Interactive Marketing Professionals. Related Articles. Think “hub.” Search Engine Optimization (SEO).

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

There are lots of excellent articles on SEO that provide guidance and tips. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

James Oct 18 2010 Great article. Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt. Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title).