KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
Marketing Insider Group
APRIL 21, 2011
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. This article originally appeared on the Social Media Marketing Magazine.
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LeadSloth
APRIL 24, 2009
Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog. Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write articles, share knowledge and make connections. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Reston, VA – [link].
markempa
AUGUST 30, 2007
" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.
The ROI Guy
FEBRUARY 15, 2011
The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.
Industrial Marketing Today
MAY 14, 2010
BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Achinta offers his industrial clients marketing for engineers by an engineer. {
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