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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Source: Forrester , 2021). In this article, we will cover every aspect of intent data and guide you through the process of how to use it to give the insights needed for the revenue team to accelerate the growth. Source: Forrester , 2021). It can drastically increase your CTR and reduce your CPA. Intent Data for Sales.

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What are the top skills you need for digital marketing?

Martech

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Hiring talent with analytics experience is emerging as a critical priority this year. This is a trend that I’ve seen over the last 5 to 7 years.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Brands using this tactic pay to publish articles on other websites or media outlets.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. In a previous article, Liam touched on how early-stage startups can (and should) create brand awareness.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Scott Brinker or Jay Baer) can drive more than net-new names and can potentially lower CPA even with any fees.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). AMP Agency uses next-gen programmatic media buying tools such as Forrester, MRI, and Nielsen to get a robust understanding of the brand’s target audience.