The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Email marketing: Emails produce $38 ROI for every dollar spent.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Inbox Insight

NOVEMBER 17, 2020

Sites like Twitter and Facebook already have this capability on their advertising platforms, allowing you to target the right buyers. Referring back to our survey results, 69% of marketers in our sample set are using intent for paid social ads. Develop blogs and articles that you know will get clicks and conversions.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

ClearVoice

MARCH 9, 2020

Here’s a sampling. Find out where to concentrate your efforts to maximize ROI. Do they rely on Facebook Events to stay looped in on weekend activities? Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. The customizable combinations are endless.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Lead Liaison

JUNE 1, 2018

I love this article by Sujan Patel , in which he explains how giving away t-shirts made him over $500k in revenue. Patel says, “I posted to Facebook to see who wanted a few shirts and was surprised when I ran out just a few hours after I put up the message. Tracking ROI is hard. That’s okay!

Paid Search Agency 48

Paid Search Agency Companies Tips Lead Liaison 48

Content Marketing Institute

FEBRUARY 2, 2018

Data-driven articles usually are written in-house. We analyze the ROI of each one. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles. We have internal and external copywriters based on the topic. Understanding.

Process 111

Process Lead Ranking Content Marketing Planning 111

Albacross

MARCH 19, 2018

Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands).

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Top Rank Marketing

FEBRUARY 1, 2017

Many of us are still holding out hope that we can reach our Facebook audience without investing in ads. One of the biggest challenges of modern marketing is proving ROI. ROI ranked #7 on the list of marketers’ priorities, trailing CTR and number of clicks. . #4: Social Media Ads. Why shouldn’t they see your messages?

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Content Marketing Institute

JANUARY 9, 2019

Later in this article, I share Chris’ advice about how marketers can apply these AI concepts. Here’s a sample output from reverse engineering Google: The resulting lists hint at what words or categories to cover when developing new content around your reverse-engineered keyword. Google, Facebook, and Uber).

Marketing AI 89

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 89

Hubspot

JULY 17, 2017

Today, you’ll find more traditional marketing channels available to Zara’s fans (think Instagram, Pinterest, and Facebook). Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. 2) Krispy Kreme. Well, Krispy Kreme agrees with you. The Takeaway for Your Brand?

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. This is where the “R” happens in social media ROI.

Social Media 100

Social Media Media Work Management Marketing Management 100

ClearVoice

JUNE 21, 2022

In this article, we dive into the nitty-gritty of how to create a high-performing content plan so you have a clear framework to follow or build upon. A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 26, 2020

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Facebook Live videos? Three Sample Scenarios for Success [2,400 words]. Blogs posts? White papers?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convert

MAY 24, 2022

In this article, I’ll demonstrate why the old ecommerce growth playbook no longer serves Shopify businesses that aspire to scale profitably and share an updated playbook for sustainable ecommerce growth. These acquisition strategies are not sustainable and will reach a point where they can’t return a positive ROI.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

ClearVoice

JUNE 23, 2020

LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. Checklist of where to use testimonials. On a company, agency or consultant’s website. On social media. In native content. In capabilities decks.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Hubspot

MAY 3, 2016

I have made pdf’s of all my articles but no one is downloading them.”. We’re not willing to wait until we get home to view an article on our desktop because it’s unreadable on our phone. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? There is an interesting article about it. There is an interesting article about it. What I like most about this article is that it gets “big business&# to think about acting like they are small.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Hubspot

APRIL 18, 2016

We'll define these types of content in detail later, but here are some examples of the content we employed: Bottom Funnel Content: ROI Calculator. GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple. Check out this article on how to randomize a list in Excel.). The Results.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

FEBRUARY 10, 2016

We're talking about having your alums write articles about their life experiences, or tips to share, or whatever else is going on in their lives that would be inspirational to students. They're valuable for those prospects such activities do reach, but that's a small sample compared to the broader audience of potential students out there.

Social Media 28

Social Media Marketing Prospects Sample Newsletter 28

Hubspot

DECEMBER 22, 2015

Here are some tips to help you facilitate that process: Run a sample survey among your audience base. As a media company, it pays to have this data in-hand and to be able to execute campaigns efficiently—the more ROI you’re able to deliver, the more likely your readers are to come back.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Single Grain

SEPTEMBER 29, 2020

It’s important to note that in this article, we’re not referring to testing advertisements themselves. a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Dive Deeper: * 7 Easy Ways to Optimize Your Facebook Ads. *

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Optinmonster

SEPTEMBER 5, 2022

In this article, we’ll share our favorite tried and true optin ideas you can offer subscribers. This is why email marketing often has the highest ROI of all digital marketing strategies. Artists can offer a digital sample of their work, such as a mobile or desktop wallpaper or music file. Book Sample. In Facebook ads.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Marketing Insider Group

MARCH 28, 2024

An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Customers are excited and happy when their packages arrive, so it’s the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter.

eCommerce 205

eCommerce Tactics Budget Programs Work Management 205

Contently

JULY 12, 2016

In addition to helping them understand what to publish in the future, the brand audit guided HouseLogic on what not to publish—which can be just as valuable when trying to maximize content ROI. From there, Adamiak deduced the most popular article themes. The stories were then organized by content type, topic, and preferred audience.

ROI 60

ROI Content Click Rate Marketing Management 60

chiefmartech

MARCH 1, 2017

This article is a guest post by Eric Ramos of BusinessOnline. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

QuanticMind

SEPTEMBER 9, 2020

The ROI gained from dashboards is greatest when you set-up defined components that empower you with all the information you need to move the needle for your business. Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Sample Dashboard Widgets: Digital Marketing Performance Segmented by Publisher.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Well here are 9 ways to make your analytics actionable. Use Your Analytics To. Identify Which Topics to Blog About. Then allocate your time accordingly.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Brandwatch Marketing

AUGUST 21, 2023

For this article, I decided to have a look at the top 10 most useful and popular social media management tools and ease your decision of choosing the one that suits your needs. Sendible Sendible pulls in posts and comments from sites such as Facebook, Twitter and Flickr making it easy to manage and respond to all from one place.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. This article will serve as a guide to help you find and hire a director of marketing for your business. SEM skills to improve the ROI of the different digital marketing campaigns. The skills needed for this job.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Convert

JUNE 14, 2021

In this article, we’re going to walk you through 57 common (and sometimes uncommon) A/B testing mistakes that we see, so you can either sidestep them or realize when they are happening and fix them fast. More Facebook likes don’t necessarily mean more sales. We call this sample pollution. Well, good news!

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105