Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. As a reader, you’re naturally drawn into these articles (everyone loves a good story!) Quick Takeaways. Prosper and Thrive by Santander.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

SendX

AUGUST 2, 2021

We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience. Consider, for example, Avocode. For example, if you also run a blog, you can offer your clients the opportunity to become new subscribers. Mention any additional services. Source: GitHub 7.The

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Data analysis is another example where AI works as an accelerant. The post AI in marketing: Examples to help your team today appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Content Marketing Institute

FEBRUARY 28, 2022

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between. Continue reading →

Tips 107

Tips Examples Marketing Websites Content 107

Ahrefs

DECEMBER 7, 2023

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches. A good affiliate niche has high-paying affiliates, high … Read more ›

Examples 120

Examples Marketing 120

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. What is an influencer marketing campaign?

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

ClearVoice

AUGUST 6, 2021

What are in-depth articles? In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

Google 98

Google SERP SEO Domain 98

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. 9 Great Examples of B2B Brand Storytelling. Read: 9 Great Examples of B2B Brand Storytelling. 3 Examples of Creative B2B Marketing Initiatives. Read: 3 Examples of Creative B2B Marketing Initiatives. We say yes! Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. This is a perfect example of a great marketing Kanban board for teams that are in the early stages of their Agile journeys. Kanban Board 101.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Visitor Queue

MARCH 31, 2024

In this article, we’re going to go through a few of the common challenges that niche B2B industries face, and […] The post Creating Engaging Content for Niche B2B Industries: Strategies and Examples appeared first on Visitor Queue Blog | Identify Website Traffic.

Examples 61

Examples B2B Marketing & Strategy Content 61

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Oktopost

SEPTEMBER 21, 2023

Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1. To avoid common pitfalls and excel in social selling, we’ve listed the key social selling mistakes to steer away from and shared some best practices for success.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

BOP Design

DECEMBER 27, 2022

In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link]. Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. HubSpot’s Case Study. What makes this content offer great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

RebelMouse

JANUARY 10, 2024

Examples of sticky elements include navigation menus, contact details, or call-to-action (CTA) buttons readily available at a user's fingertips. These sticky elements are common for blogs and articles, allowing users to easily share content. For example, using a sticky bottom display ad can overlap a footer.

Positioning 94

Positioning Design Examples Practices 94

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 121

Social Media Examples Work Management Media 121

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme. ” 3.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClearVoice

FEBRUARY 3, 2021

In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is an article? Articles also can be… Blog posts. What can articles do for a business?

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

BuzzSumo

APRIL 24, 2022

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Examples 142

Examples Content Marketing B2B Marketing B2B 142

Salesforce Marketing Cloud

JULY 10, 2023

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Optinmonster

MARCH 22, 2023

This article will teach you how to upsell by sharing our favorite upselling tips. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items.

Examples 121

Examples Tips Cross-Selling Bundling 121

Salesforce Marketing Cloud

AUGUST 24, 2023

For example, you may have a yearly sales goal of $1 million. 7 sales dashboards examples The dashboards that give you the clearest picture of sales and business health are simple, visible across the sales org, and supported by real-time data. Get articles selected just for you, in your inbox Sign up now 2.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Vision6

APRIL 19, 2023

This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. Examples of anniversary emails 1. An excellent anniversary email example is Grammarly’s birthday email, which offers a discount and highlights the user’s writing accomplishments with the app.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Hubspot

MAY 28, 2020

Take this headline from The New York Post , for example: Source. This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. In reality though, when reaching the end of the article, most readers probably feel just as let down as I did.

Traffic 95

Traffic Work Management Ethics Youtube 95

Contently

OCTOBER 11, 2019

To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. This is a great example of building a microsite around a cause.

Creativity 134

Creativity Examples Content Marketing Planning 134

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. Example: Williams-Sonoma, Inc. ” Example: Hilton puts everything a customer wants and needs in the palm of their hand. Why is customer obsession important?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

DivvyHQ

OCTOBER 27, 2022

Check out our latest article for examples and templates to get you started. If you're not using creative briefs, you may be missing out on efficiencies and performance boosts for your content team.

Template 93

Template Creativity Examples Top of Funnel 93

Stevens & Tate

OCTOBER 20, 2020

Below are a few smart goal examples for business development that will help you understand the system better and enhance your business. Smart Goal Examples for Business. Related article: Strengthen Your Brand – Learn From These Competitive Advantage Examples. The rest will work out just fine.

Examples 135

Examples Business Work Management Training 135

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. Start by brainstorming a frequent or common customer or client question to address.

Social Media 118

Social Media Traffic Top of Funnel Media 118

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals. Related: Working remotely?

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

SEMrush

JULY 12, 2021

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for your audience.

FAQ 118

FAQ Template Examples Content Marketing 118

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience.

Examples 110

Examples Brand Identity Branding Multi-Channel 110