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B2B Reads: Summer Reads, Word of Mouth, and Live Video

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Inbound marketing is important, but it is ancillary to an effective outbound approach. 4 Actionable Tips to Enhance Your Email Development Process. Great read, Jay Baer.

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E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. eCommerce email marketing is a perfect tool for conversion and retention.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

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The New Focus on Retention Marketing

Marketing Insider Group

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

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