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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format. ” The fact that native ads often resemble the surrounding editorial presents potential downsides. Prioritize correct targeting for paid distribution.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. ” A focus on owned media.

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Why Cisco Hired Over 200 Content Marketers

Contently

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. ” A focus on owned media.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Content Distribution. Advertorials (Sponsored Content). Native Social.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

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Native Advertising: What You Need to Know

Digilant

Open Web Native Ad Example Native ads on the open web are usually distributed through ad networks or other ad-serving platforms that match them with relevant publications. They might appear at the end or within the content of an article, and are distinguished by cues such as “You May Also Like” or “Recommended for You.”