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Writing on the Web
OCTOBER 1, 2014
Quality content stimulates reader/ customer engagement. Sweet because it has to attract readers to your article (think arresting titles). If you want to get noticed by more readers, you have to contextualize your articles in an ongoing conversation so your words have meaning to your targeted audience.
Writing on the Web
SEPTEMBER 4, 2013
When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Promote articles and posts on a variety of platforms. But search ones that attract your kind of customer, in your target audience.
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Writing on the Web
DECEMBER 26, 2012
Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. That attraction will wane considerably when you start receiving articles written in broken English.
Writing on the Web
JANUARY 5, 2011
You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) Could it be the article is too long? Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Here were some of her questions, followed by my answers.
Writing on the Web
FEBRUARY 21, 2013
Here’s the thing: when you follow the basic common sense rules for getting your article found online, it’s also good structure for making sense to the readers. What’s this article about? My Business Website: Content for Customers… or SEO? You use your keywords upfront and hyperlink them if you can.
Writing on the Web
JULY 31, 2013
Content subscription services: Find a content provider in your field and buy generic articles, then adapt them for your blog in your own voice. We provide research-rich content that forms the backbone of the article. All a coach needs to do is edit and rewrite it to customize it for their own professional services.
Writing on the Web
OCTOBER 3, 2012
Quality content stimulates reader/ customer engagement. Sweet because it has to attract readers to your article (think arresting titles). If you want to get noticed by more readers, you have to contextualize your articles in an ongoing conversation so your words have meaning to your targeted audience. Great content has context.
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