ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Do write a keyword-optimized headline. This does have a good keyword, and it’s clear, but it’s not likely to attract your next great opportunity. Do research the keywords you’re using in your profile.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

ClickZ

DECEMBER 9, 2021

30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. Utilize keyword research. Five ways to cook an egg.

Lead Scoring 116

Lead Scoring Lead Ranking Keywords Content 116

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 323

Social Media Tools Media Work Management 323

Conductor

OCTOBER 11, 2022

By understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools.

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

ClearVoice

MARCH 31, 2023

This information allows the AI to generate content, like articles or images using user-generated prompts. Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.”

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Contently

SEPTEMBER 25, 2018

Search was more transactional, asking users to come prepared with a keyword or a question. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. If you work for a publisher or a brand, that has its pros and cons.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Only B2B

JUNE 6, 2023

Must Read: Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn Building an Effective B2B LinkedIn Marketing Strategy: To harness the power of LinkedIn for B2B marketing, it is essential to develop a well-defined strategy. Identify your target audience: Understand your ideal customer profile and create buyer personas.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Sprout Social

JULY 19, 2022

In this article, we break down everything you need to know to hashtag with confidence. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere.

Effectiveness 120

Effectiveness Social Media Paid Search Agency Viral Marketing 120

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with.

Social Media 120

Social Media Examples Work Management Media 120

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. Inbound marketing is the exact opposite of outbound marketing.

Inbound Marketing 132

Inbound Marketing Planning Lead Scoring Lead Ranking 132

illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. It’s one of the preferred places for potential customers to discuss their concerns and needs.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Buffer

MARCH 9, 2023

In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it. This includes features in reputable publications, your own published work, or even your resume. You can search for people by company, job title, or keyword.

Linkedin 110

Linkedin Personalization Branding Brand Identity 110

Scoop.it

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. Simply put, it is the structure of your website that allows it to rank higher in search engines and attract more visitors and find new customers by directing them from the internet to your door.

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. That’s right, but what about users?

SERP 81

SERP Long Tail Marketing Dwell Content 81

Sprout Social

JULY 31, 2019

To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. When first signing into Sprout, you’ll be prompted to connect a Twitter profile. Publish your first post. Related Articles.

Ideal Customer Profiles 82

Ideal Customer Profiles Profiling Tagging Eye-Tracking 82

Optinmonster

MAY 16, 2023

Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions. Involves keyword research and page optimization to align your website’s content with user search queries. Link juice is only passed along in do-follow backlinks.

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. A terrific instrument for gaining and retaining customers. There’s also Google’s AdWords Keywords Tool , a tool that allows you to search for keywords with the most number of searches.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Twitter. Similarly, LinkedIn employee advocacy posts led to 24 times more comments compared to corresponding posts on Facebook and Twitter combined.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

BuzzSumo

MAY 20, 2019

In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic. Website traffic is the online version of potential customers walking into your shop. You’d find it hard not to share the article. What Is the Strategy?

Traffic 98

Traffic Marketing Websites Twitter Blogger 98

Sprout Social

MARCH 4, 2021

Here are a few reasons why content curation makes sense for your overall marketing efforts: Enhance your brand-customer relationship – Social media content curation gives you the opportunity to share user-generated content (UGC). This allows you to put your customers in the spotlight and enhance your relationship with them.

Curation 139

Curation Content Social Media Custom Publishing 139

Optinmonster

MARCH 9, 2020

In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps. That’s why your blog post title is crucial for the success of that article. Want to know the secrets of how to write a blog post that converts?

Tips 144

Tips Lead Scoring Lead Ranking SEO 144

Buffer

JANUARY 4, 2023

But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge. Content creators need all the help they can get – and they can find it in AI.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Sprout Social

SEPTEMBER 16, 2022

Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. 9 publishing tips to grow your YouTube channel. Find the video you want to publish and select it to start uploading.

Youtube 108

Youtube Video Marketing Mobile Marketing Social Media 108

BenchmarkONE

NOVEMBER 9, 2022

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Content Marketing Institute

FEBRUARY 2, 2018

Data-driven articles usually are written in-house. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Each month we try to have a good editorial balance and have new content published for each buyer persona. Massimo Chieruzzi, CEO, AdEspresso. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This article provides those steps. At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Go beyond Facebook or Twitter posts.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Keyword strategy.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Contently

MAY 15, 2017

With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. When a piece of content gets published, search engines like Google crawl the page, looking at hundreds of factors to find out if it’s useful or total junk. For now, we’ll have to live without concrete confirmation.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Oktopost

DECEMBER 5, 2022

This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. Social media traffic. Some of the best links are earned organically.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Optinmonster

DECEMBER 4, 2019

In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. As much as content marketing is about ranking for certain keywords, it’s also about researching keywords that work. Which keywords have the highest traffic? Educates your audience.

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87