Zoominfo

MAY 23, 2023

Intent data can be collected from a variety of sources across the web, including review sites, news articles, and product research. For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

MARCH 17, 2021

Moreover, you must optimize the content on your website. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). Remember: SEO takes time.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. We feel this.)

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

SEPTEMBER 30, 2020

This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Source: ZoomInfo. Source: ZoomInfo. As of 2020, there are 44% more brand ambassador job titles than all titles with the word “loyalty” within the ZoomInfo database.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Zoominfo

AUGUST 16, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

FEBRUARY 6, 2023

Created by OpenAI, the free artificial intelligence (AI) content tool is capable of having human-like conversations, answering complicated questions like “what is quantum physics,” and passing parts of licensing exams for lawyers and doctors , along with the final exam for a prestigious MBA program. Here’s what we found.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. We feel this.)

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. Contact ZoomInfo, a leading provider of business information , today.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. ZoomInfo MarketingOS Finally, ABM with data you can trust. In fact, 90% of buyers who read positive customer success content claim it influenced their purchasing decision ( Wyzowl ). What Is Brand Storytelling? Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Zoominfo

AUGUST 21, 2020

According to ZoomInfo data, it looks like the answer could be new facilities — specifically smart buildings — which may have unintended effects on the trust of consumers, not all of them positive. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

Ad Building 205

Ad Building Terms and Conditions Zoominfo Marketing Management 205

Zoominfo

AUGUST 22, 2022

From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interest to them. This applies to all types of campaigns — from emails to display ads to content syndication. Which Comes First — the Content or the Audience? It’s a win-win.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Let’s get into it!

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

JULY 29, 2019

” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. ” ZoomInfo Click to tweet — “Dirty data can absolutely cripple a marketing strategy. Marketing lives and dies in the data.”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. 3. ZoomInfo. Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. Send us a tweet: @zoominfo ! We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

APRIL 24, 2019

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Not only will keyword stuffing result in a ranking penalty, but it also diminishes the quality of your content. Content farming. Article spinning. Our advice? Exact match domains.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Zoominfo

MAY 29, 2018

But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search? Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

AUGUST 10, 2021

Condensed into 60-second short form videos, users are creating content that features their main skill-set, past experience, and future career goals. Easily digestible : In the new attention economy, we are communicating more and more through short-form digital content such as video. And it’s working. What are the Downsides?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Condensed into 60-second short form videos, users are creating content that features their main skill-set, past experience, and future career goals. Easily digestible : In the new attention economy, we are communicating more and more through short-form digital content such as video. And it’s working. What are the Downsides?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

OCTOBER 5, 2021

After that, you can use targeted marketing campaigns to nurture your leads with relevant content. Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. In both demand generation and lead generation, content is the key to success.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

SEPTEMBER 18, 2019

Yes, it is possible to offer your followers a lot of quality content! Too often, these words are used as opposing forces in the content marketing world and elsewhere. Create a schedule that allows you to offer great content consistently. Or, contact ZoomInfo today.

Product 171

Product Planning Zoominfo Work Management 171

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. Your prospects and customers expect your content to be relevant to their needs and wants—not someone else’s. The use of Big Data, combined with your intelligence, can create growth, profits and more sales.”.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Ultimately, your sales and marketing strategies depend on it. We feel this.)

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Content marketing is used for lead generation by 83% of B2B marketers ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

APRIL 10, 2018

Here at ZoomInfo we don’t necessarily agree with either of these stances. Content Marketing. Content marketing and social media go hand in hand. You create high-quality content and use social media to distribute it to the appropriate audiences. They’ll appreciate it and so will your prospects.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Craft engaging content that converts. Who is most likely to buy and when?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. Social media can inform and improve your entire content strategy.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

JUNE 12, 2019

Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Aside from the obvious sales insight and best practices, Trish injects humor and wit into her social media content. Trish Bertuzzi ( @bridgegroupinc ). Twitter Followers: 22.9k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success. Let’s get started!

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Zoominfo

NOVEMBER 12, 2018

To be successful in the realm of podcasting, your content must be appealing, engaging, and self-aware. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. Your podcast content should not be about you, but about solving your prospects’ problems.”.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Zoominfo

JANUARY 27, 2019

In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Leverage user-generated content. User-generated content (UGC) is content created by your audience, for your audience. Therein lies the power of word-of-mouth marketing.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

FEBRUARY 20, 2018

Your customers not only want personalized content, they expect it. The only hang up here is that it’s time-consuming and expensive to collect information about visitors and then serve them perfectly timed and targeted content. 4. Content Creation. 6. Content Curation. Artificial intelligence makes this possible.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

JULY 4, 2018

Share informational content and interact with each prospect’s posts. Then, share content that will resonate with your target audience. Follow and engage with other businesses and individuals within your industry – share and comment on content you find interesting, answer questions and join in conversations.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233