Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Planning 149

Planning Content Marketing Advertising Benchmark Content 149

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Some of these may.

Content Marketing 144

Content Marketing Content Marketing Research 144

Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content.

Content 142

Content Marketing Websites Content Marketing Organization 142

Industrial Marketing Today

FEBRUARY 5, 2020

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary. Please click on the headline to read the full article.

Content 134

Content Marketing Activities Content Marketing 134

Industrial Marketing Today

JANUARY 11, 2021

Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Trade Show 139

Trade Show Content Marketing Content Course 139

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

FEBRUARY 17, 2020

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We’ve read that content marketing is the way to go.

Content Marketing 104

Content Marketing Content Lead Scoring Lead Ranking 104

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

MAY 22, 2019

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. This is only a content summary.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

OCTOBER 25, 2018

Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

SEPTEMBER 20, 2019

This is only a content summary. Please click on the headline to read the full article. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

Industrial Marketing Today

SEPTEMBER 13, 2018

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships?

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67

Industrial Marketing Today

AUGUST 26, 2017

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. of developing a content marketing strategy. This is only a content summary. Please click on the headline to read the full article.

Product 61

Product Content Marketing Content Paper 61

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

MAY 25, 2022

So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Ad Building 150

Ad Building Validation Marketing Content Marketing 150

Industrial Marketing Today

FEBRUARY 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. This is only a content summary. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Content 71

Content Course Design Marketing Websites 71

Industrial Marketing Today

AUGUST 20, 2021

This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial.

Sales Cycle 180

Sales Cycle Course Marketing & Strategy Marketing 180

Industrial Marketing Today

JULY 20, 2021

This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Landing Pages 179

Landing Pages Lead Generation Generation Leads 179

Industrial Marketing Today

FEBRUARY 16, 2022

This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.

Marketing Strategy 182

Marketing Strategy Marketing & Strategy Consulting B2B Sales 182

Industrial Marketing Today

FEBRUARY 17, 2017

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing.

Trends 66

Trends Content Marketing Content Advertising Benchmark 66

Industrial Marketing Today

APRIL 25, 2022

😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Top of Funnel 135

Top of Funnel Digital Marketing Funnels Marketing & Strategy Marketing Funnels 135

Industrial Marketing Today

NOVEMBER 27, 2017

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. However, have you ever asked yourself the question, “how do engineers use content?” This is only a content summary. Please click on the headline to read the full article.

Buy 69

Buy Case Study Case Studies Content 69

Industrial Marketing Today

NOVEMBER 11, 2020

I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” This is only a content summary. Please click on the headline to read the full article. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Search Marketing 140

Search Marketing Marketing Google Research 140

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

JUNE 16, 2022

This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Industrial website goals and usage.

Marketing Websites 154

Marketing Websites Conversion Generation Marketing Qualified Leads 154

Industrial Marketing Today

MARCH 21, 2017

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary.

Content 73

Content Lead Generation Marketing & Strategy Ads 73

Industrial Marketing Today

SEPTEMBER 22, 2015

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? This is only a content summary. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Content 60

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. This is only a content summary. Please click on the headline to read the full article. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. The problem is not.

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Industrial Marketing Today

MAY 17, 2021

Understanding the industrial customer journey is essential to the success of digital marketing with content. This is only a content summary. Please click on the headline to read the full article. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Custom Publishing 142

Custom Publishing Impressions Marketing Websites Conversion 142

Industrial Marketing Today

JANUARY 26, 2017

As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is […] The post Content Marketing to Engineers is Tough. This is only a content summary.

Content Marketing 60

Content Marketing Content Customer Surveys Marketing 60

Industrial Marketing Today

JANUARY 9, 2015

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). This is only a content summary. Please click on the headline to read the full article.

Content Marketing 60

Content Marketing Planning Content Inbound Marketing 60

Industrial Marketing Today

FEBRUARY 8, 2016

I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Service 60

Service Deliverability Content Marketing 60