5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
I can’t help but think we are leaving leads—and money—on the table as B2B marketers. Your case studies, white papers, e-books, articles and events are a category. Any area that helps inform a decision and convert a visitor (i.e., form fill out, contact us action) should be optimized accordingly.
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