KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

OutboundView

JANUARY 19, 2024

If so, this article is for you. In this article, we’ll walk through the changing landscape of how to organize SDR teams when selling to HR to get better results. Often, there’s a lack of optimization in terms of quality control, data management, and technology for effective calling.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Recent studies show this trend is here to stay. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Craftmanship

OCTOBER 14, 2014

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). One example of effective B2B intrinsic selling involved Phibro Energy’s introduction of energy derivatives…which enabled large companies to manage price risk related to gasoline, jet fuel and heating oil.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Sana Commerce

JULY 16, 2023

In this article What is composable commerce? The decoupled nature of the architecture enables businesses to manage e-commerce experiences across various channels effectively. Additionally, composable commerce ensures that B2B enterprises have greater control over their e-commerce application delivery.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? In most cases, you’ll need a GTM plan when you’re trying to bring a product to market. So what does that look like? Launch metrics.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Take care with the structure and formatting of your articles. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Vision Edge Marketing

MAY 25, 2021

Did you know that if you Google planning a debut, there search yields numerous articles that offer guides? Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Marketing Insider Group

JANUARY 31, 2023

But how can you tell if your marketing agency’s capabilities are aligned with creating an effective strategy? Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295

Martech

APRIL 4, 2024

But I can manage those addresses so they don’t hurt my sender reputation or email effectiveness. I’ll also improve organic acquisition and build a business case to show the business development team why they’re wasting money on these lists.” They know one size does not fit all. ” 10. Get MarTech!

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. Here are four tactics for developing an effective SaaS go-to-market strategy. It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Marketing Insider Group

MARCH 4, 2024

Worried that this change signals the end of effective advertising for your company? As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1 It doesn’t.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Online Marketing Institute

AUGUST 17, 2018

For the 21% who still arent convinced, this article will prove that influencers are worth the price. On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media. What Digital Marketers Are Thinking About Influencer Marketing?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Salesforce Marketing Cloud

APRIL 11, 2023

The key to effective objection handling is using a question-based framework that puts the prospect at ease. Get articles selected just for you, in your inbox Sign up now 7 steps to perfect objection handling The steps below work for all of the common objections. I’ve used them for years, and they always deliver. .”

Effectiveness 98

Effectiveness Work Management Marketing Management Trust Marketing 98

SmartBug Media

JUNE 24, 2022

With inbound marketing, you’re bringing interested leads to you when they start searching for the answers to their problems—think blog articles, e-books, opt-in emails, paid search ads, and social media. It’s very cost-effective. If the user is finding you with their own search, it’s likely an inbound marketing tactic.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. What is the Network Effect? A classic example of the network effect is the internet. What are some other examples of the network effect? How Does the Network Effect Work?

Social Media 98

Social Media Effectiveness Media Work Management 98

Velocity Partners

SEPTEMBER 20, 2023

And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? The buzz effect is a direct result of laziness. Hard truth.

Buzz 86

Buzz Effectiveness Digital Transformation Case Studies 86

Outbrain

DECEMBER 28, 2020

Our new in-article product suite, Native Awareness+ , is not yet available in all markets, but the first campaigns already prove that it is meeting the high expectations of the industry: combining the best of display, social, and native ads in one product. Samsung Case Study. Red Bull Case Study. Volvo Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

B2B Marketing Directions

FEBRUARY 25, 2024

Cracking the code on what drives marketing effectiveness can be incredibly difficult. In many cases like this, there's no readily apparent way to explain the difference in performance. The authors clearly state their central message early in the article: ". But what makes such promises effective?

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Webbiquity

FEBRUARY 7, 2023

This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs. This involves selecting the right visual content to convey your data effectively. Two of the most effective are through blog posts and case studies. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Mizuno running long tail outreach marketing case study. In a majority of the cases, we’re walking into a drama that is already in progress.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Only B2B

APRIL 13, 2022

Here are some recommendations for a more effective appointment-setting strategy. Top 12 Recommendations for Effective Appointment Setting Calls in 2022. Work hard to build their trust and express the value proposition you’re providing effectively. Recommendations for Effective Appointment Setting Calls in 2022.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

ClearVoice

FEBRUARY 21, 2024

In this article, we’ll explore actionable strategies and tips to help you master the art of balancing your content needs with your budgetary constraints, ensuring you never have to compromise on quality for cost. Ensure every expenditure contributes to your overall goals and develop a content strategy that showcases cost-effectiveness.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Stevens & Tate

APRIL 23, 2020

The following are a few of the lead generation strategies that can be very effective for professional services firms: 1. If this content is relevant to your target audience and is of high quality, then it can be incredibly effective at generating leads. Create Case Studies. Publish Informative And Relevant Blog Content.

Lead Generation 65

Lead Generation Sales Qualified Leads Service Effectiveness 65

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Moz

FEBRUARY 10, 2020

The first blog post that we tried this out on was our “ What is an HRIS ” article. We massively disrupted their process with this and they have been phenomenal to work with (effective interdepartmental relationships are crucial for any SEO project). Measure, test, and repeat. We deemed it a slight failure and went back to work.

Case Study 67

Case Study Case Studies Features Studies 67

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. See an example from our piece about business car insurance below.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

ClearVoice

FEBRUARY 16, 2021

According to an October 2020 Nielsen Global E-Commerce Syndicated Study : A third of global shoppers (of some 30,000 surveyed) claimed to be new to e-commerce in 2020. Why the Ambiguity Effect should matter to marketers. Key aspects of the Ambiguity Effect. 6 content tips to help consumers overcome the Ambiguity Effect.

Effectiveness 111

Effectiveness Paid Search Agency Marketing Management Case Studies 111