Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind. Pacing is essential.

Storytelling 113

Storytelling Buyer Personas Case Studies Case Study 113

FMG Suite

FEBRUARY 2, 2021

Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling. Digital storytelling spreads. It’s magnetic.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Cue data storytelling. The Rise of Data Storytelling. The Impact of Data Storytelling. We see how data storytelling can surpass many other types of content in terms of links, social shares, and more.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 315

Marketing AI Curation Content SERP 315

Kapost

SEPTEMBER 7, 2018

Storytelling is the latest buzzword in B2B marketing. An analysis of NewsCred articles found. The post How to Use Storytelling to Bring Your Brand’s Narrative to Life appeared first on Kapost Content Marketing Blog. Everyone says they’re doing it, but it’s hard to find stories that truly resonate with audiences.

Storytelling 125

Storytelling Analysis B2B Marketing B2B 125

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. According to an article by Natasha Hemmings , research has show that stories are as much as 22 times more memorable than facts. You can read more about the role of emotions in B2B purchasing decisions in my recent blog post.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Animalz blog

SEPTEMBER 19, 2022

“You should add some more narrative to your articles,” my editor said in our regular catch-up. ” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. Such material is concise, informative, credible, and timely.

Top of Funnel 264

Top of Funnel Tips Content High Quality Lead 264

Convince & Convert

JULY 22, 2014

When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story. Read the whole entry. »

Storytelling 167

Storytelling Youtube Tactics Tips 167

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

MARCH 9, 2021

In this seven-part blog series, I take highlights from Barrett’s findings and explore the implications of these processes for writing and storytelling. Has the classical view of emotions perpetuated our use of stereotypes and tropes in storytelling? storytelling #writing Click To Tweet. Learn more.

Storytelling 98

Storytelling Correlation Click Rate Youtube 98

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. Two more articles showed up this week. Two more articles showed up this week.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

ClearVoice

AUGUST 31, 2019

In part three, we look at how index cards help writers organize ideas and improve storytelling. In this blog post, we’ll look at how Eco uses index cards for varying purposes, either as an organizing method to manage lots of research or as a way to record ideas and ignite the fire of dialogue when writing something in the long-form.

Storytelling 82

Storytelling Organization Research Creativity 82

KoMarketing Associates

JUNE 25, 2015

What propelled you to share the article with colleagues or on social media? In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience. Most of these articles are not written with the aim of selling more software licenses.

Ad Building 332

Ad Building Content Marketing Brand Identity Branding 332

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. We can create reports, summaries, and basic blog posts in seconds. The Power of Human-Generated Content The art of storytelling is inherently human. But what does this mean for us, the marketers and content creators?

Marketing AI 260

Marketing AI Distribution Content Marketing Content 260

Writing on the Web

MARCH 19, 2015

Do you use story telling on your blog or website ? Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do. So how do you do this?

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead. One has to wonder how much earned media it’s generating now.

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Storytelling Marketing Websites Social Media Blogger 164

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 112

Top of Funnel B2B Marketing Content Marketing B2B 112

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Contently

APRIL 20, 2021

“It was a very bank-y blog,” she explained. “If somebody is taking the time to read your entire article, they’re probably way more likely to remember your brand than they are if they just clicked on an ad four times,” Nuccio said. A different kind of financial services content.

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

Stevens & Tate

SEPTEMBER 24, 2020

Effective storytelling is important in not only helping consumers identify what their problems and needs are and presenting your products or services as a solution, but in helping them to relate to your business on a personal level. What is digital storytelling? Use Real Stories. Use your previous customers to tell your story.

Storytelling 52

Storytelling Small Business Marketing Opinions Promotion 52

Marketing Insider Group

MAY 1, 2023

Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Every article, podcast episode, or web page should connect back to and reflect it. Here are a few examples: Point-of-view articles.

Content Marketing 243

Content Marketing Planning Paid Search Agency Content 243

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.), We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Thinkers360

JUNE 2, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 37 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Contently

MARCH 18, 2020

Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Marketing blogs are saturated with a lot of generic how-to posts that promise tips and tricks. Novelty: The Storytelling Element Your Brain Craves. The Lost Art of the Mid-Range Blog Post. Here’s How to Fix It.

Storytelling 216

Storytelling Content FAQ Ideal Customer Profiles 216

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar.

Rules 91

Rules Storytelling Content Distribution 91

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Dr. Fou is back with his second article on the list.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246