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Dreamforce 2011: Salesforce.com Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. Twitter. In his second keynote, he did it again. Share email.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Although this approach is popular, there are others.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. Pure CDPs will become more attractive as integration becomes easier through more standard APIs and connectors, a promise that cloud-based systems often make but are just starting to deliver. Until now.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. The other point that was interesting was that all this data was out there — the fact that Twitter and Facebook had an API and all of these other services had an API was pretty cool to me.”. The genesis of Klout circa 2008. Schaefer: Are you exhausted right now?

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing automation systems can usually replace an email service provider (ESP), though the depth of email functionality does vary across vendors.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

This might foreshadow attrition problems at other vendors. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. Here's an update. See my original post for more details.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management.

B2B Marketing ROI

delicious b2bmarketing

Twitter, unfortunately is likely to follow if unchecked. See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability.