| || |
|Page 1 of 1 || Previous | Next |
| | IT'S ALL ABOUT REVENUE
SEPTEMBER 1, 2011 [API, Salesforce.com] Dreamforce 2011: Salesforce.com Talks Platforms #DF11
by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. But it was also about Salesforce.com’s investments as it pushes deeper into enterprise operations market. Twitter. In his second keynote, he did it again. Share email.
| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 19, 2011 [API, Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). The company plans additional API connections with Jive, ZenDesk , and other systems. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
JULY 10, 2013 | CUSTOMER EXPERIENCE MATRIX
[API, Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
NOVEMBER 15, 2012 | MODERN B2B MARKETING
[API, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
DECEMBER 19, 2011 | CUSTOMER EXPERIENCE MATRIX
[API, Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
SEPTEMBER 1, 2011 | IT'S ALL ABOUT REVENUE
[API, Salesforce.com] Dreamforce 2011: Salesforce.com Talks Platforms #DF11
NOVEMBER 29, 2010 | CUSTOMER EXPERIENCE MATRIX
[API, Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
SEPTEMBER 13, 2010 | LOOPFUSE
[API, Salesforce.com] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
| || || |
| | CUSTOMER EXPERIENCE MATRIX
JULY 10, 2013 [API, Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. This makes it a system for both small business and service vendors: two of my four themes. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 29, 2010 [API, Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
This might foreshadow attrition problems at other vendors. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Salesforce.com Web to Lead forms: this required special processing since Salesforce.com embeds the information within a text string. Here's an update. See my original post for more details.
| | LOOPFUSE
SEPTEMBER 13, 2010 [API, Salesforce.com] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. DemandGen Report : You may have to wade through the vendor-sponsored content, which is often hard to distinguish from the regular editorials, but this site provides well-written and informative articles, covering industry news from all the vendors in the space.
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 [API, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Marketing automation systems can usually replace an email service provider (ESP), though the depth of email functionality does vary across vendors.
| || || || |
LOOPFUSE | WEDNESDAY, JUNE 30, 2010 [API, Salesforce.com] Why Free? Why Now?
We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. These organizations pay a premium to gain a strategic advantage through the adoption of new technology and marketing automation vendors are likewise able to charge a fat premium to provide this advantage. Why Free? Why Now? Why Now? Why Free? Why Now? LoopFuse ,Inc. MORE >>
DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009 [API, Salesforce.com] B2B Marketing ROI
Twitter, unfortunately is likely to follow if unchecked. See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability. When you are evaluating email vendors, I highly recommend starting by subscribing to their respective newsletters via multiple email addresses (Gmail, Yahoo!, Can I get to it easily? MORE >>
LOOPFUSE | THURSDAY, OCTOBER 8, 2009 [API, Salesforce.com] What's in Your Wallet?
However, the advent of communities, the social graph, and technologies such as LinkedIn, Twitter, and Facebook have enabled prospects to quickly and easily connect with existing customers of any vendor. Demand more from your vendors. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Whats in Your Wallet? Too much to ask? MORE >>
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010 [API, Salesforce.com] Aprimo Marketing Studio Supports Sophisticated Business Marketers
For more on vendor classifications, see my list of demand generation vendors from last November.) Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. External systems can also add names through the Marketing Studio API. You know who you are. Good stuff. MORE >>
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.