Twitter for B2B Marketing
MI6 Marketing Agency
JANUARY 10, 2011
I think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Def great for increased readers for blog posts or new product features and upcoming events. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. New release of Tweetdeck with auto API streaming is working very well also. Forrester has set a great example for Twitter use.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Linkedin and Twitter integrate. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. Twitter announces an API to help control, standardize and mainstream retweeting. LinkedIn to Launch Pay for Whitepaper Downloads. Forrester Predicts Huge Growth for Social Media Marketing.