Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

Youtube 139

Youtube Tips Tools Social Media 139

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 88

Youtube Advertising Channels Branding Brand Identity 88

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. In our testing month, two of the link-in-comments posts were among our top 10 performers across all platforms for awareness and engagement. Testing this post format has the potential to supercharge your post performance as well.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. It takes years of experience, trial & error, testing and failing. I am not referring to performance analytics. This is great information for analytics teams to build social audiences based on the business and IT job function. I do understand though. Let me explain.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Marketing Insider Group

MAY 16, 2023

We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. taking new courses and certifications for self-development.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Utilize Analytics Tools: Platforms like Google Analytics, Facebook Insights, and others provide detailed tracking and reporting capabilities.

Social Networks 179

Social Networks Business Work Management Social Media 179

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. YouTube: Still The Best Platform For Us. of people using live video.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

KoMarketing Associates

MAY 25, 2022

Reach YouTube viewers . If you aren’t sure, choose one and test it. They also offer more headline and ad copy options and A/B testing. Some ad features allow you to use A/B testing (like responsive search ads) right in the Ad dashboard. Note : If you haven’t switched to Google Analytics 4, now is the time.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. That’s why when I started developing the BuzzGuru analytical platform. Moreover, we always test diverse marketing channels.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. From there, Google Analytics can generate custom reports about this information with specifics about user behavior, number of visitors, page views, bounce rate or average visit duration. If not, it can help troubleshoot how to fix it.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. YouTube is another place to target your key demographic by their interests. Improving Through Analytics When you’re ready to advertise online, create a system for evaluating and improving your ads by using analytics.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Salesforce Marketing Cloud

DECEMBER 6, 2023

You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce. Build, test, and debug in a sandbox before production Okay, admins, I left the most important tip for last.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. You can find more tips on the Facebook algorithms change blog.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like. Filter Social Media Traffic.

Marketing Analytics Tools 150

Marketing Analytics Tools Social Media Marketing Report Analytics 150

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

MARCH 31, 2022

Build in time to test your product or service in real-world situations. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

MARCH 7, 2024

Google derives revenue from advertising on the open internet, of course, but they also own and operate two of the world’s foremost advertising properties in Google Search and YouTube — completely immune from any changes in how the browser works. Another is marketing analytics firm ChannelMix.

Privacy 122

Privacy Advertising Agencies Work Management Marketing Management 122

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. And it’s even better if you can test your sender names and email content. If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Make sure you have a solid CRM solution that collects information from your social media analytics platform and saves all the records. Create new tracking, every time you have a new ad.

Social Media 107

Social Media Advertisements Advertising Tools 107

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

SmartBrief - Marketing

MARCH 17, 2024

Rather than merely serving as messengers, brands will increasingly rely on influencers to engage their audiences, such as soliciting feedback on features, conducting A/B tests and exploring imaginative “if you could have this” scenarios.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. Social media analytics spreadsheet Paid and organic social media strategies go hand in hand, but more strategies means more metrics to track. Keep your reporting to-dos in order using this social media analytics spreadsheet template.

Social Media 53

Social Media Template Work Management Marketing Management 53

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 118

Buy Video Marketing Template Bandwidth 118

Martech

MAY 25, 2022

These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performance Max campaigns. YouTube Shorts ads. No video ads? No problem.

Google 120

Google Lead Ranking Paid Search Agency Planning 120

Convince & Convert

DECEMBER 13, 2023

YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute. I encourage you to put everything to the test, as you’re now ready to face how fast and furious social media can be. Wrapping Up! Hope I didn’t bore you with all that info dump!

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Vidyard

OCTOBER 26, 2021

Sales Tech Talks : Sales Feed’s Will Aitken tests and reviews some of the hottest sales tools to show how they really work, and if they’re worth your time. Now live on the Sales Feed YouTube channel. Episode 1 is now available. Episode 1 is available now. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

ClearVoice

MARCH 17, 2023

Analyze Check your website traffic, your social media engagement, your sales, and any analytics you have available. This lets you test instead of distributing your content everywhere haphazardly. If your company is great at making engaging videos, YouTube could be an excellent channel for you.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94