Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

Youtube 132

Youtube Tips Keywords Copywriting 132

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why YouTube Ads? Multiple targeting options (e.g. Why Nativo? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Hone your ability to track and analyze metrics. Develop an eye for design. Social media managers must also juggle multiple responsibilities.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. of all website traffic.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content PR 243

Scoop.it

FEBRUARY 1, 2024

Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

Social Media 105

Social Media Advertisements Advertising Tools 105

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

KoMarketing Associates

MAY 25, 2022

After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Reach YouTube viewers . They tend to be cheaper and lack eye-catching images. Track Your Results! . Note : If you haven’t switched to Google Analytics 4, now is the time.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Translation? Granted you’re monitoring them.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. If you want to make the case for workflow upgrades, you need this time tracking calendar template. Social media analytics spreadsheet Paid and organic social media strategies go hand in hand, but more strategies means more metrics to track.

Social Media 79

Social Media Template Work Management Marketing Management 79

Marketri

NOVEMBER 8, 2023

Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on. GA4 can even track things like outbound clicks, internal site searches, and eCommerce transactions.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Go Beyond SEO

MARCH 13, 2024

Measurable Goals: With social media advertising, you can set measurable goals and track your ad campaigns’ performance. In addition to these platforms, various tools and analytics features within the platforms can assist manufacturers in measuring the effectiveness of their advertising campaigns and making data-driven optimizations.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

JULY 4, 2022

It’s a quick way to get a bird’s-eye view of how your audience feels about a certain situation. ? Social Analytics & Sales Reporting: Social Studio has cards that you could create to get a sense of your metrics, which was combined with their social listening feature. Integration with your key social channels.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

TrustRadius Marketing

MARCH 2, 2022

Buffer offers many reporting and analytics features. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms. There are also no analytics for Facebook, LinkedIn, or TikTok. Below is a quick overview of the 6 tools we have chosen, before an in-depth exploration.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Heinz Marketing

MAY 26, 2022

At this stage, you want one thing, eyes on the video. Eyes on the video even if it’s only 3 seconds will help your brand awareness. PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. CPV – Cost per video view.

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

Sprout Social

SEPTEMBER 7, 2022

Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Social: Connect your Instagram and/or YouTube accounts. Our #1 Most Requested Feature is Here.

Brand Identity 90

Brand Identity Branding Advertising Agencies Paid Search Agency 90

QuanticMind

JULY 18, 2023

As a result, it can be tough to know which metrics to track and tougher still to gain a holistic view of video ad performance. For 15-second pre-roll ads or ads on a video platform like YouTube, on the other hand, 20-40% is more common. If you’ve got a bad case of measurement malaise, you’ve come to the right place.

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Valasys

JULY 24, 2023

With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. High-quality footage and eye-catching graphics help to draw in viewers, while adding subtitles can provide accessibility and further engage those viewing on mute. Finally, ensure the visuals are captivating.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. I will cover several important metrics you should track if you want your curation strategy to succeed. All this extra awareness means more eyes on your website, which translates to more pageviews.

Curation 81

Curation Click Rate Content Open Rate 81

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Digilant

NOVEMBER 8, 2023

Premium content is now in the eye of the beholder: the consumer. For advanced TV specifically, this identity tracking not only makes it easier to track the user within the TV landscape but also pushes the results and analytics back into a clean room to use across and understand the customer journey better.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Sprout Social

FEBRUARY 2, 2023

figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. figopet Links to all products can be found on our blog! ?

Social Media 110

Social Media Media Business Viral Marketing 110

Zoominfo

JULY 18, 2022

In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It’s also an effective tool for social listening — keeping track of prospects’ online conversations about your industry and brand. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. We keep track of recurring content themes that come up in our industry and among our community (example: social media manager burnout). To see how our results compare to our goals, we look at platform-specific data, including the YouTube and TikTok Analytics reports.

Social Media 98

Social Media Template Video Marketing Media 98

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. The analytics section of your social media management tool is the best resource to mine this data. Monitor and adjust your campaign: Keep an eye on how your ad is performing and make adjustments as needed.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Digilant

MAY 23, 2023

Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. digital video viewers watch advertising-based video-on-demand (AVOD) content on platforms like YouTube, Facebook Watch, Peacock, and more. Use analytics to update campaigns in real time.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Now is the time to keep a close eye on your strategy to ensure you have the best tactics in place to effectively reach your audience. digital video viewers watch advertising-based video-on-demand (AVOD) content on platforms like YouTube, Facebook Watch, Peacock, and more. Use analytics to update campaigns in real time.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Parse.ly

JUNE 11, 2020

Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. A lot of companies trying to compete with established brands in their industry will use paid media as a way to fast-track brand awareness and engagement. How to track paid media. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Convert

AUGUST 20, 2020

This may include the use of tracking pixels or third-party cookies. You get to transform the information gathered into eye-catching creatives, engaging content, and high converting targeted ads campaigns. It is critical in this phase to measure your efforts using qualitative and quantitative analytics tools. Step 1: Gather Data.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105