Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. It’s not cool, fun or exciting.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Card clicks.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Martech

OCTOBER 30, 2023

Regularly posting fresh and engaging content will help you build a loyal following and increase your chances of going viral. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining. This will help you tap into the viral nature of TikTok and generate organic engagement.

Campaigns 95

Campaigns Top of Funnel Best Practices Marketing AI 95

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. First, the viral growth coefficient is so powerful right now. Get actionable analytics and save 5% using discount code: webbiquity.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. This year, they’re expanding their focus to YouTube using the same method.

Social Media 110

Social Media Media Business Viral Marketing 110

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Optinmonster

FEBRUARY 11, 2024

Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback. Utilize tools like Google Analytics , Mixpanel , or Amplitude to track user interactions on your website or app. AdEspresso’s guide to creating audiences can help with this.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. When customers and prospects look up, you’d better be there. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Doesn’t take long to create a tweet that can go viral. You can track data effectively with Twitter analytics. High viral possibility. Pros: Fast-paced environment. Large user base.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

APRIL 4, 2023

Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. You can determine this through native analytics or a social media management tool, like Sprout. Let’s say you want to create a YouTube video on a particular topic. How do you vet the topic using ephemeral content?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Scoop.it

JANUARY 7, 2021

For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends. So, decide what would work for your small business based on the types of content that work well for your audience already.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. YouTube Shorts does allow TikTok watermarked videos, but they can’t be monetized.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

SEPTEMBER 6, 2022

Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. Use these YouTube analytics tools to boost your marketing.

Youtube 114

Youtube Analytics Tools Planning 114

Marketing Insider Group

NOVEMBER 18, 2019

When you put data analytics to work for your employees’, as well as your customers’ needs, your company will be able to personalize rewards for helping to spread the word. Try a couple of Johnsonville brats with Jeff, an 18-year Johnsonville employee whose video has gone viral, first on TV and now on YouTube. Stilted dialogue?

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Outgrow

NOVEMBER 30, 2022

Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. Look at the native analytics of the platform where you uploaded the video.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. If you haven’t already, take a look at what Google Analytics can do for you. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Oktopost

JUNE 14, 2021

Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . What is a Viral Contest?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech Advisor

JANUARY 30, 2020

In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. Keep your expectations realistic and monitor the analytics. Maybe you’re not racking up viral exposure and thousands of fans.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. Viral content is the lottery “jackpot” for brands, but how do you stack the odds in your favor? The inherent virality of playables is key to unlocking new levels of success.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Measurement Is Always Important. What’s Next?

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Vidyard

AUGUST 9, 2017

And while almost half a million minutes of video are uploaded to YouTube alone every day, not all of it is worthwhile (we rest our case on PewDiePie). According to The New York Times , the analytics firm Epagogix offers a neural network that ingests scripts and evaluates them based on plot points and historical box-office data.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69