Vidyard

JULY 29, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. And here’s a tip, if you decide to send a video email message , test adding the word ‘video’ to your subject line to entice that open even further. Trends in Video Engagement and Retention 3.1 Watch Your Tone 1.4

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

OCTOBER 26, 2021

Sales Tech Talks : Sales Feed’s Will Aitken tests and reviews some of the hottest sales tools to show how they really work, and if they’re worth your time. That’s How it All Began : A podcast and video series from Andrew Davis , exploring the biggest names in business and how they got their start. Episode 1 is now available.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Vidyard

OCTOBER 10, 2017

The team didn’t measure deeper analytics. Despite the fact that videos are linear and can track user behavior in a uniquely insightful way , not all companies are using a video analytics platform. Then, A/B test and optimize for click-success. Of those who do, not all are actually basing decisions on the data.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Vidyard

OCTOBER 15, 2015

Whether this is achieved by looking through the metrics and analytics collected from past campaigns or running tests to determine what performs best, there are many tracks towards designing these elusive, fly landing pages. At Vidyard, we use Google Analytics and KISSmetrics to track web, mobile, and social traffic. A/B Testing.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Vidyard

APRIL 11, 2016

Take a look at your analytics from previous Facebook posts and note what has worked best. It’s good to try out multiple versions of a video and test them separately on different audiences. Even CTAs can be tested for effectiveness thanks to Facebook’s A/B testing options. Call-to-Action (CTA). The result was a 63.6%

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Vidyard

JUNE 30, 2017

Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Pay attention to engagement metrics to test and refine your video content. Marketers consistently look for new ways to Engage buyers.

Top of Funnel 113

Top of Funnel Lead Ranking Lead Scoring Video Marketing 113

Vidyard

DECEMBER 14, 2020

As new types of videos become available, test them on a limited scale, review the results, and double down on what’s working. . Experiment with different video types: Companies that want to get the most out of their video investment must continue experimenting with different formats.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

As new types of videos become available, test them on a limited scale, review the results, and double down on what’s working. Experiment with different video types: Companies that want to get the most out of their video investment must continue experimenting with different formats.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Vidyard

NOVEMBER 19, 2020

I recently ran a test and posted listings on LinkedIn and then a video talking about the same listings a week later. For example, Vidyard allows recruitment teams to: Improve with analytics: You can see how much people consume of your videos. When people get to virtually meet their future team or boss, it increases application rates.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

JANUARY 10, 2018

Substantial analytics. Video platforms allow marketers to A/B test pieces of videos such as intros, images, and calls-to-action (CTAs), and then hyper-personalize videos at scale based on what they learn. Per Ovum, all organizations need a video platform that includes: End-to-end video management, from creation to distribution.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. Click through rates: Split test the results for email content with and without video content. Determine how you’ll measure performance. A month?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

OCTOBER 11, 2018

Sales and marketing pros that are already using Vidyard know the power of video – so we wanted to include an entire stream dedicated to helping you amazing people get even more value from your video efforts.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

NOVEMBER 27, 2013

To seal deals you have to prospect and then validate your leads, so in this post I’ll discuss how you can leverage calls to action (CTAs), email gates, and A/B split testing – all valuable video optimization techniques – to help you generate and then determine the quality of your leads.

Validation 51

Validation Lead Ranking Lead Scoring Sales Qualified Leads 51

Vidyard

FEBRUARY 13, 2020

The company is already known for staying ahead of the curve when it comes to testing out new communications techniques before passing them on to their client base. After HubSpot’s co-founder and CEO, Brian Halligan, stressed that “video should be used everywhere within your business,” Digital 22 did just that.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

MARCH 23, 2021

When you’re first getting started, choose a few styles and types of video to test and see what works and what doesn’t. In addition to hosting , this video software offers the ability to create video hubs and access advanced video analytics. In fact, video analytics rank as the number one online video platform feature for businesses.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 27, 2018

Improving strategy effectiveness (42% and improving lead data analytics (41%) are also top-of-mind. When it comes to demand gen, don’t be afraid to test various tactics to discover what works best for your business and your audience.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

APRIL 22, 2013

When we re-launched the Vidyard website in February, we took the opportunity to really put some techniques to the test and I’m excited to start sharing the results that we’ve seen from these innovations. We did it by testing different thumbnail images for our video. Which thumbnails to test?

CTR 50

CTR Video Marketing Click Rate Impressions 50

Vidyard

JUNE 7, 2021

You’ll also have easy access to your existing library as well as a notifications feed to keep tabs on incoming video views and related video analytics. Once installed, the extension allows you to quickly record and share videos directly from your web browser.

Press 65

Press Lock-In Video Marketing Display 65

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Already using Vidyard, Bickham could see from the platform’s analytics that customers watched a lot of video before ever talking to sales teams.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

FEBRUARY 10, 2015

When it comes to video marketing these days, marketers have access to sophisticated video marketing platforms with features to store and manage their video content, capture leads and most importantly, measure advanced analytics and ROI. So what’s missing in this equation? Producing the content. Video content is no different!

Paid Search Agency 51

Paid Search Agency Video Marketing Product Companies 51

Vidyard

MAY 18, 2017

The second, then, is if you have a sales team who are now following up with those leads to test them out, to see if they’re warm enough to engage. Well, that’s exactly what you can do with video analytics. Try using personal video messages as part of that outreach.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

Vidyard

JULY 31, 2015

Be sure to test out the user interface and common administrative workflows to ensure it’s simple enough to be used by just about anyone in your marketing team. Breadth and Depth of Video (and Viewer) Analytics Big data. Analytics and insights. Look mom, no IT! Data-driven marketing.

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

NOVEMBER 19, 2020

I recently ran a test and posted listings on LinkedIn and then a video talking about the same listings a week later. For example, Vidyard allows recruitment teams to: Improve with analytics: You can see how much people consume of your videos. When people get to virtually meet their future team or boss, it increases application rates.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

JANUARY 6, 2014

Did your test audience find your call to action compelling enough? If you start using video analytics, however, you can visibly see exactly which campaigns are making a difference based on attention span and whether your target market is engaging all the way through to the end of each video. Did they get your jokes?

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

APRIL 4, 2017

Sales and marketing pros that are already using Vidyard know the power of video – so we wanted to include an entire stream dedicated to helping you amazing people get even more value from your video efforts.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

MARCH 24, 2014

So – is this an acquisition of a media production studio, a big data analytics company, a leading YouTube developer, and a digital marketing agency? I tend to think of them as “Media Production and Performance Optimization” groups that blend art and science to drive success.

Acquisitions 51

Acquisitions Video Marketing Marketing & Strategy Paid Search Agency 51

Vidyard

FEBRUARY 13, 2020

The company is already known for staying ahead of the curve when it comes to testing out new communications techniques before passing them on to their client base. Digital 22: Generated £1.6 million in revenue influenced by video within 12 months of implementing Vidyard. At the awareness stage, New Breed creates social media videos.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

OCTOBER 3, 2017

” Top reps go well beyond a few simple test videos and record themselves for hundreds of hours, improving their cadence, eliminating filler words, and honing their craft. Video analytics are uniquely useful to salespeople because they go much deeper than views. A master practices until he cannot get it wrong.”

Video Marketing 60

Video Marketing Lead Ranking Lead Scoring Conference 60

Vidyard

MARCH 12, 2015

Use analytics to determine which videos your prospects are currently watching on mobile and make sure these are easy to find and navigate to on mobile. So make sure your video isn’t taking up the full screen (unless they’ve chosen the full screen mode, of course!). Accessibility: are your videos easy to find?

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

OCTOBER 21, 2013

This data can be tracked using Google analytics by setting up goals. These tags let you add more information to a link and this extra information then appears in Google Analytics Traffic Sources. This allows you to tell your analytics platform what ad was clicked, what campaign it was a part of, and so on.

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

OCTOBER 27, 2019

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. But how do you know whether it’s, you know, working? Learn From the Pros.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

MAY 27, 2015

Consistent branding: Your viewers should be able to win a blind taste test Branding is vital to effectively managing your video library. If you feel like you have countless videos and you aren’t sure which assets are worth your time to organize and manage, analytics can help you assess which videos are strong performers. (A

Work Management 50

Work Management Video Marketing Webinar Metrics Top of Funnel 50

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. And more importantly, they are using data and analytics to understand what levers they can pull as a marketing team to directly impact future revenue output. The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

APRIL 27, 2015

And that’s exactly why I joined the Vidyard team just last week – to be part of a video marketing revolution and help marketers become more successful through the power of video content and video analytics. You can even split test your thumbnails to see which ones lead to more views.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

FEBRUARY 23, 2016

The rich video analytics provide new insights into customer behavior and their interest in Cetera’s services. In another test to promote the Space Camp Video Marketing Summit, we compared the performance of personalized videos sent to invitees against that of generic videos. Cetera Financial Group: 600% increase in click-through rates.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50