Marketing Insider Group

JANUARY 25, 2022

Attention to detail with thorough proofreading, testing, and review ensures small mistakes don’t have larger negative impacts. Web analytics provide actionable insights that enable you to continually optimize your website performance. This list from Template Archive has more than 30 downloadable templates you can choose from.

Marketing Websites 257

Marketing Websites Industry CMS Lead Ranking Lead Scoring 257

SmartBug Media

JULY 13, 2023

Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests. The ideal tools will cater to your unique business needs, enhance your marketing efforts, and strengthen your lead capture strategy.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Sprout Social

SEPTEMBER 13, 2022

That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Save time with our powerful TikTok management tool. Test our TikTok integration in a free trial today. All-in-one TikTok management tool. TikTok editing tools. Video editing tools.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 58

Email Marketing Marketing Management Tools Conversion 58

Optinmonster

FEBRUARY 7, 2022

These conversion rate optimization tools can help you get the job done, simply and painlessly. OptinMonster is hands down the best tool to have if you need help in boosting your conversion rate. Plus, OptinMonster has A/B testing that takes the guesswork out of your campaigns. Google Analytics. OptinMonster. ExactMetrics.

Conversion Rate 95

Conversion Rate A/B testing Optimization Conversion 95

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

seo.co

OCTOBER 6, 2021

There are a number of tools you can use to assist you in your conversion optimization efforts, including tools that analyze your current layout, ones that support you by automating experiments and AB tests, and ones that thoroughly measure your results. These are just a few of my favorites: Unbounce. Image Source: Hello Bar ).

Conversion Rate 96

Conversion Rate A/B testing Optimization Conversion 96

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Contently

JANUARY 23, 2020

Since you’re interested in testing the load time of your web pages, you Google “test page load time.” Rich with reliable data and takeaways about the speed of any web page, Pingdom’s performance tool is useful for anyone who deals with website testing. Many interactive tools also encourage repeat visits.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Convert

SEPTEMBER 27, 2021

A/B testing is a great way to measure the effectiveness of your chosen Shopify theme(s). One way to do this is by picking two (or more) themes with different designs (for example, theme A and theme B), then testing their effectiveness against each other! Select the Shopify Themes You Want to Test.

Banners 93

Banners Template eCommerce Analytics 93

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics.

Marketing Analytics Tools 101

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 101

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic. Creating videos is easy with tools like Loom. However, getting more clicks isn’t sufficient.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Ranking Lead Scoring 64

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. Then, you’ll need to import the template and link it to your account.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Convert

OCTOBER 27, 2020

If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. It is a monster of a tool, sophisticated, with a price tag to match. Optimizely is the granddaddy of A/B testing.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Convert

MAY 16, 2022

” Split testing your product pages is how you can discover the exact changes that work for your unique store, offering, and audience. In this article, I’ll show you why your product page is a fantastic candidate for split testing and 3 ways to do it without hurting your business. That’s where testing helps out.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Sharpspring

DECEMBER 22, 2020

Making the most of your digital marketing efforts starts with selecting the right tools. That’s why it’s important to choose the right marketing tools for your priorities and business size so that you’re only paying for what you need. Types of Marketing Tools. Email Marketing Tools. CRM Systems.

Marketing Automation Services 94

Marketing Automation Services Paid Search Agency Tools Enterprise Management 94

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. Plus, OptinMonster has a drag and drop editor that you can use to quickly modify the appearance of these templates. Let’s get started. Offer an Exclusive Discount to Moms.

Promotion 103

Promotion Budget Programs Tools Landing Pages 103

Hubspot

JUNE 18, 2020

That's why it's important to make sure that you test your emails before you send them. In this post, we'll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider. One of the main benefits of this tool is that it's combined with your email marketing software.

Tools 101

Tools CAN-SPAM Urgency Marketing RSS 101

Hubspot

MARCH 26, 2020

Even if you have an analytics software that tracks a campaign's traffic, engagements, ROI, and other KPIs, you'll likely still need to take time to organize these numbers, analyze them, and come up with an understandable way to report on your projects to your team or clients. Here are two highly-regarded examples: Domo.

Marketing AI 79

Marketing AI Budget Programs Work Management Tools 79

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. The truth is, without martech tools to help, it’s nearly impossible for companies to fully understand how visitors are interacting with their websites or even know who those people are. Quick Takeaways.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Convert

JANUARY 13, 2021

But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do In this article, we will check out a few free A/B testing software that can start you on your experimentation journey. But the truth is, there are many reasons someone may use a free A/B testing tool.

Enterprise Management 64

Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. They use some of the best lead generation tools to mine a stream of qualified leads. But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful. Best Lead Generation Tools for 2021. #1

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? This is what an A/B test looks like on the Convert Dashboard. “A”

Lead Ranking 52

Lead Ranking Lead Scoring Burn Rate Paid Search Agency 52

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. It has powerful features to help you boost engagement, traffic, and return rates. Testing Push Notifications.

Traffic 78

Traffic API Click Rate SMS 78

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Goals matter! Good goals measure.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Convert that traffic into email subscribers. Let’s dive right in!

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

Optinmonster

JANUARY 29, 2021

Are you looking for the best push notification tools to connect with your visitors? For push notifications to work, you need to use a tool that helps you send well-crafted messages at the ideal time. In this article, we’ve listed our pick of the best push notification tools for WordPress. Use A/B testing to optimize results.

Tools 59

Tools Best Practices SMS Paid Search Agency 59

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Identify content gaps.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Sprout Social

MAY 25, 2016

Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Plug your copy into this brilliant tool, and it will tell you when you’re being confusing or overly wordy—even if Hemingway himself doesn’t always pass the test. “My Coding Tools.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Convert

JULY 20, 2021

In this article, we’re going to see what revenue tracking in A/B testing entails, how to set up revenue tracking in your A/B testing tool, and how to avoid making costly mistakes. Learn how to use Google Analytics ecommerce revenue tracking, set up manual revenue tracking, or use Webhooks in your Shopify store.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

Outgrow

APRIL 8, 2020

Top Unbounce Integration Tools Your Business Needs In 2020. Hence, this blog will talk about the top Unbounce integration tools that you need in 2020. However, simply driving traffic to your homepage just doesn’t work in our competitive world. Emma for Tailored Email Templates. Yeah, call me Captain Obvious!

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

ClearVoice

APRIL 30, 2020

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks? What is a lead generation tool? Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95