Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 109

Marketing AI Storytelling Content Budget Programs 109

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing Attribution Analytics Google 124

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. Enabling employees to be brand storytellers.

Enterprise Management 306

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 306

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 125

Viral Marketing Social Media Video Marketing Media 125

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? What customer journey analytics tools do. Let’s look at these elements in more detail.

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Vidyard

FEBRUARY 12, 2020

And with video for internal communications, companies can make prioritizing employee happiness a reality. As companies look to re-engage and inspire their workforces, internal communications videos will play a key role. Why Use Video for Internal Comms? Video Makes the Far Seem Near. Video can help with that.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Webbiquity

MAY 9, 2023

Tools to Help Measure: Use social media analytics tools such as Facebook Audience Insights, Twitter Analytics, Instagram Insights, or Hootsuite Analytics to gain valuable insights into your audience’s demographics, interests, and online behavior. How do you know your tactics are working?

Social Media 315

Social Media Social Marketing Planning Tips 315

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. Not a problem.

Video Marketing 97

Video Marketing Tools Best Practices Work Management 97

Contently

APRIL 20, 2021

” On occasion, there will be a mention of their 1% for the Planet account , or an embed of the fantastic video below, which quizzes consumers on what they think banks do with their money. That’s 54 percent higher than the finance industry average across Contently’s Analytics. “It’s not about us.”

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Creativity is saved for blog articles and video clips, not monthly reporting—that’s just common sense to many teams. Proper storytelling while implementing analytics can help fix this. Constructing Your Narrative.

Storytelling 47

Storytelling Analytics Enterprise Management Work Management 47

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Utilize social analytics reporting tools to gather data. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

Social Media 139

Social Media ROI Media Cross-Selling 139

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Use social analytics to identify the most robust social channels for your audience and product-relevant conversation. If you are an eCommerce brand, put half your time and promotion resources into a particular photo shoot, video campaign, or narrative.

Storytelling 87

Storytelling Social Media Media eCommerce 87

Convince & Convert

MAY 9, 2024

Just one episode can offer your brand valuable content to repurpose for things including blog posts, newsletters, social media videos, sales enablement, lead nurturing campaigns…the list goes on and on. Analytics don’t come easy. Another challenge is the measurement and attribution of podcast marketing efforts.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 320

Paid Search Agency Content Marketing Companies Case Study 320

Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Because video is often the most efficient way to deliver information, many of these assets will be videos.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. How long do people watch your videos? Are they sharing those videos and your other content? Use more storytelling. So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. Blog content, emails , social media, video, and other content work together to cultivate conversion opportunities on several fronts, and the frequency illusion is one of them.

Storytelling 77

Storytelling Brand Identity Branding Ethics 77

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Use the power of storytelling to reach the people you’re ultimately marketing to. One great example of successful B2B trendjacking is premium stock photography and video site Shutterstock.

Tactics 268

Tactics B2B Marketing Work Management Planning 268

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.”

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Marketing Insider Group

AUGUST 11, 2023

Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values. Utilize Analytics Tools: Platforms like Google Analytics, Facebook Insights, and others provide detailed tracking and reporting capabilities.

Social Networks 174

Social Networks Business Work Management Social Media 174

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 215

Content Marketing Work Management Paid Search Agency Marketing Management 215

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. One of the most important steps in building an influencer program is research and analytics. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. 2 – Video Content Dominance In recent years, the consumption of video content has experienced an explosive surge, and this momentum is poised to continue throughout 2023.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

JANUARY 19, 2017

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. But only a few years ago, video wasn’t even on ExamSoft’s radar. But only a few years ago, video wasn’t even on ExamSoft’s radar. So what happened?

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

OCTOBER 10, 2017

“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. The rest of the videos—the great majority of them—languish in obscurity on the lonely side of the bell curve.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102