Sprout Social

NOVEMBER 2, 2021

When Instagram launched Reels, we were quick to adopt the new video format. As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. What we tested. sproutsocial.

Marketing & Strategy 108

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 108

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. You can sign-up for the course for free.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Analytics – Know Your Numbers Growth hacking without measuring or understanding what’s going on, is a waste of time. More than simply looking at Google Analytics is required.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 102

Public Relations Stats Work Management PR 102

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

SocialPilot

JANUARY 21, 2024

The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

Vidyard

DECEMBER 9, 2015

Video is more compelling than text-based content. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. Dive Deeper: How Real Marketers Plan Video Projects (Video). Align videos to the funnel. Video called.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Martech Advisor

AUGUST 16, 2019

Access to these AI-powered smart analytics allows marketers to craft targeted and personalized campaigns that truly speak to consumers and reach them via the channels they use. International social listening and analytics firm, Talkwalker, did just that with their social media analytics platform.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. Video Creation Workflow Management. Video Creation Workflow Management.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Social Media Analytics " by quintly. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Each video also includes a transcript in case reading is more your learning style than watching a video.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. This year, the king of video had a month-long celebration for its 10-year anniversary , but it is no longer leading the views and engagement growth charts as Facebook has now taken the digital throne.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Outbrain

JANUARY 1, 2019

This was accomplished by a professional Formula One driver in a specially fitted Range Rover SUV, featured in a nail-biting video by Land Rover. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 VentureBeat.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Contently

MAY 2, 2018

However, we can juice things through a little earned and paid, and cut the amount of content down by about 50 percent: Earned Audience: If I post enough great content, there’s a chance something will catch fire and go viral. Viral lift is the cherry on top of a good content strategy, not the cake. Hunter = my video guy.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. A member of this team writes press materials, bylined articles for news outlets, and can even make brand awareness videos. Media Relations.

Public Relations 76

Public Relations PR Press Conference 76

Valasys

SEPTEMBER 10, 2019

To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Content Standard

SEPTEMBER 24, 2015

After her TED Talk went viral, Dr. Brené Brown , a researcher and storyteller on vulnerability, experienced the dark side that comes with success and exposure: She read the online comments. Storytelling can be an intimidating process if you don’t understand the craft behind it. Get Into the Ring. Something happens.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Marketing Insider Group

AUGUST 29, 2023

On social media, this trend manifests as: Engaging videos Infographics Quizzes Interactive posts The goal is to convey valuable information in a fun and captivating manner. Storytelling. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool. Why is it trending?

Social Media 246

Social Media Marketing AI Trends Peer-to-peer 246

Martech Advisor

DECEMBER 4, 2019

When we decided to leverage XR to ask our consumers to burn McDonalds ads and only then they would get something, then it went viral. Another starting point is from a data analytics perspective, identifying similar audiences’ opportunities through their behavior shifts.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Single Grain

FEBRUARY 14, 2020

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. This video is not a typical promotional campaign video.

Startups 141

Startups Promotion Video Marketing Campaigns 141

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Companies are even becoming known for their video content. Unlike a white paper or eBook, video assets make people feel.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Single Grain

NOVEMBER 29, 2023

TikTok’s hallmark is its short-form video content, typically ranging from 15-60 seconds, and its algorithmic feed that keeps users engaged with a steady stream of entertaining and relatable content. Even newcomers can go viral if their content resonates with their targeted TikTok community. million videos.

Social Media 52

Social Media Media Marketing & Strategy Business 52

Sprout Social

DECEMBER 8, 2022

TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. Video listicles.

Social Media 119

Social Media Video Marketing Top of Funnel Media 119

Content Standard

APRIL 19, 2024

YouTube YouTube is a video-only platform and the second-most visited website globally, after Google, which translates to a huge potential audience for your brand. However, it’s important to note that at this stage, video is going to be a crucial part of any social media strategy. What’s so great about video?

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

ClearVoice

FEBRUARY 20, 2020

The good news is that these visual devices and evolving storytelling methods don’t just write themselves. and to encourage visual thinking, here are five visual storytelling devices that are only getting bigger and brighter by the day. 5 Visual storytelling methods you should master in the 2020s: 1. Click To Tweet.

Storytelling 110

Storytelling Creativity Video Marketing Display 110

Single Grain

AUGUST 7, 2023

YouTube is the largest video-sharing website in the world. Video as a compelling format: Video content is highly engaging and captivating, allowing brands to convey their messaging in a visually appealing and interactive manner. Now let’s unlock the secrets to YouTube stardom! Work With Us Why YouTube?

Youtube 52

Youtube Marketing & Strategy Viral Marketing Blast Campaigns 52

Sharpspring

APRIL 14, 2021

Enabled by machine learning algorithms and fueled by data analytics, huge sets of customer data are now more accessible or more valuable than ever. AI solutions have the ability to forecast customer behaviors using predictive analytics far too complex for any human. 5) Video Marketing.

Marketing AI 116

Marketing AI Inbound Marketing Trends Paid Search Agency 116

seo.co

NOVEMBER 8, 2021

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments. HubSpot Blog. The Daily Carnage. The Daily Carnage is just that.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. (And no, I don’t think social media is a replacement for SEO – but that’s another post.) Bookmark the permalink.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Hubspot

MAY 9, 2019

Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace. Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. Online Video Marketing Course by HubSpot Academy.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101