Content Standard

DECEMBER 19, 2023

The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. Diversify content by transforming written material into images, videos, and interactive formats which are gaining prominence in search results. (

Terms and Conditions 80

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 80

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. With your website analytics , social media monitoring, customer feedback, purchase history, customer profiles, and more, you know your customers better than anyone.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Litmus

FEBRUARY 8, 2024

Adopt universal design principles benefitting all audiences, including alt text for images, captioning for audio/video, plain language and good color contrast. AI will help marketers curating smarter, more personalized and relevant emails through AI-powered product recommendations. That’s a winning combination.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

SocialPilot

JANUARY 21, 2024

The Power of Videos Step aside, static images; make way for dynamic videos! Videos have the power to immerse viewers in an experience, and for hotels, they bring the ambiance, services, and local attractions to life. Post high-quality photos and videos of your rooms, amenities, and unique features.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. Furthermore, several videos were recorded of people interacting with the exhibits.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. Seismic’s powerful analytics about content consumption and engagement not only help optimize future content creation but also provide greater insight about the buyer and their interests.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

Contently

MAY 3, 2017

In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road. Print is supposed to be dying.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Sprout Social

MAY 14, 2020

The major social media networks already have some component of engagement listed for free in their native analytics. As mentioned earlier, engagement analytics are available natively for all major platforms. Check your own analytics to see if these types of posts are the ones that are the most engaged with.

Social Media 141

Social Media Media Click Rate Ideal Customer Profiles 141

seo.co

JANUARY 10, 2022

Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. You can leverage the power of video marketing in several other ways to increase a higher engagement level. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Digilant

SEPTEMBER 28, 2023

Target Similar to Walmart, Target’s retail media network focuses on the seamless integration of curated shopping experiences across its physical stores, online platform, and app. Some networks offer rich options, including video and detailed product listings, while others are more basic in nature.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Content Standard

APRIL 12, 2019

Each iteration disrupted entire industries (bye bye, Blockbuster) and created new ones (hello, Hulu and Amazon Prime Video). Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers. Then came the ever-evolving personalization algorithms. Image attribution: Corinne Kutz.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. 6 billion views (with a b). That’s massive. Screenshots.

Brand Identity 113

Brand Identity Branding Mobile Marketing Youtube 113

seo.co

FEBRUARY 16, 2021

Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. You can leverage the power of video marketing in several other ways to increase a higher engagement level. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Some snippets of that work are embedded below, and a great out-takes video as well. Where the balance has changed most dramatically is in data analytics. How has curation become a larger part of creative direction?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Content Standard

DECEMBER 10, 2016

Here’s the problem: more likely than not, you’re among the 83 percent of marketers who would love to create more video content, if only you had the time and resources to do so. Episodic video. Video Series. And maybe if they loved your brand story that much, they would do the same for you. Encouraging the Binge.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. Format: Online.

Course 101

Course Training Work Management Planning 101

Sprout Social

APRIL 28, 2020

Think hiring a video intern or increasing the budget for boosting posts would be a game-changer? To close the gap, we need thoughtful data storytelling focused on audiences’ desired outcomes. Then, you can track those results to make sure the pivot is paying off. You’ll need to convince leadership, and that’s best done with data.

Social Media 117

Social Media Media Enterprise Management Thought Leadership 117

Sprout Social

DECEMBER 10, 2018

Doing so can be done in a matter of seconds and provides access to analytics regarding engagement for your Instagram content across Pinterest. Check out how Beardbrand curates their Instagram content for their homepage. As a result, rolling out consistent stories ultimately serves as a secondary video channel for your brand.

Effectiveness 99

Effectiveness Tagging Advertising Funnels Custom Publishing 99

Sprout Social

NOVEMBER 1, 2016

You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. Pinterest is a great destination for curating valuable content—just ask the Four Seasons. Focus on Storytelling. Everyone is a content creator.

Social Media 90

Social Media Class Word of Mouth Media 90

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Videos: Informative videos can break down complex topics into digestible information, making it easier for decision-makers to understand your offerings.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. Curate Your Feed.

Tips 55

Tips Bundling Storytelling Budget Programs 55

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. We need to embrace that we are no longer able to prescribe the terms of the relationship.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Marketing Institute

OCTOBER 15, 2017

It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. To discover the resistance factors, explore your analytics (when do they stop reading, what topics or headlines don’t engage them sufficiently so they don’t click through, etc.)

Top of Funnel 110

Top of Funnel Trigger Marketing Content Fulfillment 110

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. The art of storytelling can be the key to unlocking meaningful connections with your business audience. Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds. But why storytelling?

B2B Marketing 135

B2B Marketing B2B Marketing Management Storytelling 135

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics.

Social Media 94

Social Media Media Business Social Networks 94

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Top Rank Marketing

MARCH 11, 2024

We’ve compiled a list of services ranging from content strategy to analytics to help you understand how each of these services works and how they help your brand be the loudest voice in the market. Videos are also more likely to be shared across social media platforms, increasing brand visibility and reach.

Work Management 111

Work Management Marketing Management B2B Marketing Service 111

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. Bigger brands are already doing so.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Sword and the Script | B2B

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Contently

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. All you have to do is fill out a form.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Marketing Insider Group

SEPTEMBER 5, 2023

Watch the video below, or read our article on The Ultimate Guide to a Content Marketing Strategy That Delivers ROI. Video Source: LinkedIn Learning 2. Leverage analytics tools , like Google Analytics, to gain insights into which topics resonate most with your audience and how they engage with your content.

Research 240

Research Content Marketing Work Management B2B Thought Leadership 240

Contently

OCTOBER 15, 2021

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. All you have to do is fill out a form.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128