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How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning. We have answers.

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The pitfalls and practical realities of using generative AI in your analytics workflow

Martech

We’ve heard much about how generative AI is set to change digital marketing over the last few months. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials. There are standard rules in place to define this.

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Klaviyo launches Klaviyo AI

Martech

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. We started with predictive analytics, to help anticipate consumer needs.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Image Source: Hook Agency The truth is that there aren’t any cut and dry rules for evaluating your marketing agency’s capabilities.

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Introducing the New Publish Screen + HTML and Javascript Targeting Rules!

Optinmonster

Our team at OptinMonster has been hard at working making OptinMonster both the simplest and most powerful lead generation solution on the market. Two NEW targeting rules: Fine-tune your campaigns and target the right users with HTML and JavaScript targeting. Test Your Display Rules on Specific Pages. More Targeting Rules.

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How to Use Social Media Analytics to Personalize Your Content Curation Strategy

Scoop.it

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. Google has been using large language models to improve the quality of its search results for years, but avoided fully integrated AI because of its likelihood to generate biased or incorrect information.

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