Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. To avoid using these tools in any capacity is like choosing to work with one hand tied behind your back.

Tools 125

Tools Content Marketing Content Work Management 125

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

ClickZ

JANUARY 12, 2024

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Conclusion TikTok has exploded in popularity, emerging as a significant alternative ad channel.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Take into consideration the cost of tools, resources, employees and contractors. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 120

Allocation Barriers Lead Scoring Lead Ranking 120

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics. Technically, company websites are digital channels, but web analytics deserves its own category.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

OCTOBER 28, 2022

Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. Plus, these platforms and tools are continuously evolving. “ Evaluating ROI/ROAS.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Hubspot

APRIL 12, 2021

Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). Let's go through some top tools in each category. PartnerStack.

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Martech

FEBRUARY 8, 2024

It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics. China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers.

Marketing AI 86

Marketing AI Allocation Zoominfo ROAS 86

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

LeadsRX

JANUARY 14, 2022

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. This predictive analytics approach is something our team has been working on for some time, so this is just what we needed.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Contently

MARCH 23, 2023

Why Engagement Tells a Better Story Than Revenue Personalized and relevant content can be a powerful tool for brands to improve engagement with their target audience. By using data analytics and technology, brands can create personalized content that resonates with their target audience and builds long-term relationships with their customers.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. A/B Testing for Optimizing Retargeting Campaigns A/B testing is a valuable tool for optimizing your retargeting campaigns.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

LeadsRX

APRIL 7, 2022

His job is to put his experience and expertise from years in the audio industry to work for Hybrid clients, examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. He uses multi-touch attribution from LeadsRx to measure audio advertising performance.

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Zoominfo

JUNE 28, 2023

McKinsey found that 72% of the fastest-growing B2B companies say their analytics are effective in helping them with sales planning, compared to 50 percent of the slowest growers. Take a look at all of the tools in your tech stack. Get really granular and understand how the teams use, or don’t use, those tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. This includes mobile and desktop devices as well as tablets, based on what we have seen from countless analytics reports over recent years.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Valasys

APRIL 25, 2024

Data-Driven Optimization: Programmatic platforms leverage data analytics and machine learning algorithms to optimize ad campaigns in real-time. Transparency and Reporting: Programmatic advertising provides transparency into campaign performance through comprehensive reporting and analytics tools.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. But all marketing tools and platforms come at a price.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Bionic

DECEMBER 31, 2021

. “Tres Comas” Media Planning Tool. Ad Spots Media Buying Tool. In June, you a new tool for laying down broadcast media spots in your media plan. ROAS Calculator. In July, you got a new tool for calculating Return on Ad Spend directly within your media plan. Vendor Bill Reconciliation.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. But there’s more to AI marketing than just the strategies and the tools.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

FunnelEnvy

MARCH 21, 2022

The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). Use Closed-Loop Analytics. We believe Google Analytics is one of the most powerful tools for digital marketing because of its universal nature. Evaluate the Conversion Experience First.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

LeadsRX

JULY 13, 2021

Juli 2021 – Die Marketing Analytics Firma LeadsRx gibt bekannt, dass der Audiovermarkter RMS Austria (RMS) LeadsRs für die Messung der Werbewirksamkeit von Radiowerbung gewählt hat. Portland/Basel, 13. LeadsRx Attribution ermöglicht uns zu messen, wie schnell und wie wirksam Radiowerbung mit RMS ist,“ sagt Joachim Feher, CEO RMS Österreich.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Software ROAS 52

FunnelEnvy

FEBRUARY 5, 2024

On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. The good news is that all marketers can access new tools to help improve targeting, ad copy, and ad campaign efficiency. Utilize data and analytics: Track performance with tools like Google Analytics.

Paid Content 62

Paid Content PPC Traffic SEO 62

Atomic Reach

AUGUST 28, 2023

Creative decisions are often peppered with bias resulting from historical analytics by the so-called experts. Your influencer marketing isn't just about ROI; it's about ROA – Return on Authenticity. Most will agree that influencer discovery and search tools simply don't work.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . What’s Broke? 4 Steps To Fix Your Failed GTM Strategy. Although, we certainly tried. GTM Motions are Always Fluid.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. And although marketing analytics has evolved with this changing landscape, marketers still find it challenging to demonstrate the marketing ROI. Consider the Uncertainty of Measurement.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Return On Ad Spend (ROAS). Any-Touch Attribution. Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech

AUGUST 17, 2021

Keep reading for 17 tips for creating an award-worthy submission: What impresses the judges most: “What impresses me is when people have clearly aligned the tools and features they’re using to the goals they want to achieve. I’d like it that when you say ROAS, you show the formula you used to calculate it. – Amy Gesenhues.

Paid Search Agency 115

Paid Search Agency ROAS Case Study Case Studies 115

Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. And these tools just got better with the latest software upgrade.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Martech Advisor

OCTOBER 10, 2019

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. In fact, marketers are expected to manage roughly 91 marketing applications in their stack and be able to predict with far more confidence the ROI and ROAS from all this captured data. Data Silos.

Allocation 47

Allocation Planning ROAS Digital Marketing Funnels 47

InsightSquared

SEPTEMBER 20, 2018

To start to kaizen your GTM, you can leverage sales and marketing analytics tools like InsightSquared to understand your data and refine your approach. Technically speaking from Google Analytics, “Other” is basically a catchall for unidentified sources. Insight Identification: Three Ways to Kaizen Your GTM.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Oktopost

SEPTEMBER 4, 2020

There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). The ad tools Facebook offers out-of-the-box to its advertisers far surpasses those provided by Linkedin. Know your target audience for B2B marketing. A large target audience. Retargeting.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

LeadsRX

FEBRUARY 21, 2021

I realize a lot of marketers struggle with analytics in general, and attribution specifically. And like any analytic offering, attribution results and insights need to be socialized within an organization to be believed… to be trusted as the basis of business change. Why Care about Customer Care? Great questions.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Bannerflow

DECEMBER 14, 2022

Advanced audience targeting allows marketers to be even more intentional about who sees their ads based on customer journey analytics and behavioural data. Audience targeting uses customer data to produce personalised ad campaigns that generate a high return on ad spend (ROAS). Now they offer segments as granular as recent life events.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52