ClickZ

NOVEMBER 3, 2023

The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November. Additionally, Meta remains the top channel for scale, while smaller channels like Pinterest, Reddit, and Snapchat show improvements in ROAS.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Determine where you’re going to put your online ads for the best ROAS. Investigate your potential ROAS on other search engines. Advertise on effective channels, work with micro-influencers, and make your ads engaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

ClickZ

JANUARY 12, 2024

According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). Conclusion TikTok has exploded in popularity, emerging as a significant alternative ad channel.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Portland, Ore., Arizona and Hawaii) do not switch to Daylight Savings Time.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

NOVEMBER 30, 2021

In this video, we dive into how this solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic. Marketing technology: Influencer management platform and social media analytics tools.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

ATAK Interactive

JULY 27, 2021

Return Of Ad Spend (ROAS) has become a leading metric of choice for many businesses because it measures the revenue gained from advertising compared to the money they spend on ads. With this in mind, we have put together a guide on understanding and optimizing ROAS. The question is: Is it worth it?

Spending 145

Spending Advertisements Advertising ROAS 145

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics. Technically, company websites are digital channels, but web analytics deserves its own category.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 113

Allocation Barriers Lead Scoring Lead Ranking 113

Martech

OCTOBER 28, 2022

Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. “ Evaluating ROI/ROAS. Read on for details about shared SMB marketer pain points.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Martech

FEBRUARY 8, 2024

It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics. It features Chat with Data, a generative AI technology that analyzes campaign performance and important KPIs such as ROAS.

Marketing AI 82

Marketing AI Allocation Zoominfo ROAS 82

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Martech

MARCH 11, 2024

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.

Cost per Acquisition 119

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 119

ClickZ

FEBRUARY 16, 2024

Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

LeadsRX

JANUARY 14, 2022

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. This predictive analytics approach is something our team has been working on for some time, so this is just what we needed.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. Track ROI and ROAS with Bionic. Oftentimes, ROAS is based on sales.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Anyword

MARCH 18, 2022

Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS. In this commerce example, we see that there was a clear boost in ROAS in copy that started immediately with an active phrase. The switch is simple, but the payoff is anything but. Enter: Anyword.

Activities 92

Activities Facebook ROAS Copywriting 92

Martech

DECEMBER 7, 2023

Social media analytics (followers, likes, shares, etc.) Increased conversion rates and revenue , thanks to optimized targeting and predictive analytics. This includes: Demographic data (age, gender, income level, etc.) to understand the characteristics and preferences of your target audience.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Optinmonster

MARCH 21, 2024

Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign. Using Google Analytics to Measure Retargeting Effectiveness Google Analytics is a priceless tool for diving deeper into the performance of your retargeting campaigns.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

LeadsRX

APRIL 7, 2022

His job is to put his experience and expertise from years in the audio industry to work for Hybrid clients, examining the analytics data and turning that into insights that improve campaign ROI and return on ad spend (ROAS) for their businesses. He uses multi-touch attribution from LeadsRx to measure audio advertising performance.

Multi-Touch Attribution 66

Multi-Touch Attribution Advertising Agencies Advertisements Advertising 66

Contently

MARCH 23, 2023

Personalized product recommendations: Brands can use data analytics to offer personalized product recommendations to their customers based on their browsing and purchase history. They include metrics such as return on ad spend (ROAS), customer lifetime value (CLV), and conversion rates.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

LiveRamp

JANUARY 9, 2019

Reallocating marketing budgets based on analytics can be complex, but it’s certainly possible. Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities.

Case Study 63

Case Study Case Studies ROAS Spending 63

Zoominfo

JUNE 28, 2023

McKinsey found that 72% of the fastest-growing B2B companies say their analytics are effective in helping them with sales planning, compared to 50 percent of the slowest growers. Return on Ad Spend (ROAS): When you first launch a GTM strategy, you might decide to increase your advertising budget.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

LeadsRX

JULY 13, 2021

Juli 2021 – Die Marketing Analytics Firma LeadsRx gibt bekannt, dass der Audiovermarkter RMS Austria (RMS) LeadsRs für die Messung der Werbewirksamkeit von Radiowerbung gewählt hat. Portland/Basel, 13. LeadsRx Attribution ermöglicht uns zu messen, wie schnell und wie wirksam Radiowerbung mit RMS ist,“ sagt Joachim Feher, CEO RMS Österreich.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Software ROAS 52

Bionic

DECEMBER 31, 2021

ROAS Calculator. In November, you got a new QuickBooks integration that automates vendor bill reconciliations across the media, analytics, and finance teams. Also in April, you got a new vendor bill reconciliation and payment system. Ad Spots Media Buying Tool. Media Planning for Programmatic Advertising. QuickBooks Integration.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. Identify recurring themes or issues that may indicate gaps in your current approach.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Atomic Reach

AUGUST 28, 2023

Creative decisions are often peppered with bias resulting from historical analytics by the so-called experts. Your influencer marketing isn't just about ROI; it's about ROA – Return on Authenticity. There are countless agencies and platforms that promise AI, yet deliver questionable recommendations.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Return On Ad Spend (ROAS). Any-Touch Attribution. Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

FunnelEnvy

MARCH 21, 2022

The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS). Use Closed-Loop Analytics. We believe Google Analytics is one of the most powerful tools for digital marketing because of its universal nature. Evaluate the Conversion Experience First.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. Are we there yet? An era in which they can extend the value of data across their entire ecosystem. An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

FunnelEnvy

FEBRUARY 5, 2024

Utilize data and analytics: Track performance with tools like Google Analytics. Here are some ideas: Smart bidding strategies: Utilize automated bidding options like target CPA or ROAS to optimize ad spend and focus on conversions. Focus on quality content: Create engaging SEO content and compelling ad copy for PPC.

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. And although marketing analytics has evolved with this changing landscape, marketers still find it challenging to demonstrate the marketing ROI. Learn More: What Is Marketing Analytics?

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Martech Advisor

OCTOBER 10, 2019

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. In fact, marketers are expected to manage roughly 91 marketing applications in their stack and be able to predict with far more confidence the ROI and ROAS from all this captured data. Data Silos.

Allocation 47

Allocation Planning ROAS Digital Marketing Funnels 47

Zoominfo

SEPTEMBER 23, 2020

Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.”. Advertising: An important metric to keep in the back of your mind when thinking about advertising is ROAS (return on ad spending). Although, we certainly tried. GTM Motions are Always Fluid.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. AI has already started the transformation journey and has left its mark in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72