Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Convince & Convert

FEBRUARY 20, 2015

With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. Polish Your Pins The way you present a pin greatly affects its rate of engagement.

eCommerce 166

eCommerce Buy Digg Social Networks 166

EveryoneSocial

DECEMBER 28, 2020

What is Social Selling? Social selling is defined as leveraging your social networks to build trusted relationships with buyers and decision makers and attract the right prospects. Zoom calls and virtual meeting rooms quickly became the norm for product demos and pitch presentations.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. What Is Social Media Data? Once social media data is collected, it’s measured or analyzed to see what is and isn’t working.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Present the most important information first. Avoid run-on sentences. Keep your copy short and concise.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Your TikTok analytics page can give you demographic details about your viewers. Learn more here. Fourteen hours. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. The Presentation: Making the Case to Clients.

Social Media 96

Social Media Impressions Media Paid Search Agency 96

Hinge Marketing

JUNE 3, 2016

Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. 2) Social Media Engagement. A webinar or speaking engagement you presented? Buying stages.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Sprout Social

MARCH 15, 2017

Savvy marketers know how to develop a social strategy that offers a no-fail value proposition by measuring the right data and pivoting as needed to meet business goals. The value is always present, as long as you measure the right social media KPIs. Define Your Core Marketing Needs Through Social Media KPIs.

Social Media 106

Social Media Media Business Work Management 106

Sprout Social

MARCH 7, 2022

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Twitter Brand Surveys.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Sprout Social

JUNE 18, 2019

Here are two examples of how a Sims community manager engages on Twitter. The main tasks of the social media manager can be broken down into three categories: All things content. Strategy and analytics. The social media manager will spend most of their time around two things. Listening and engaging with the brand.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Maximize Social Business ). For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 Social Media Today ). are the next-best times.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. If your business already has buyer personas, then you can use that same information for your social media target audience. A lot of the demographic details can be found by looking at your analytics. What are their jobs?

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

OCTOBER 18, 2016

Hootsuite is one of the most popular tools for managing social media, and for good reason. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. SlideShare does the same for those looking to share their presentations. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.

Social Media 109

Social Media Media Word of Mouth Content 109

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Sprout Social

APRIL 3, 2017

Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Fast forward to present day and things aren’t as crazy. Notice that our spreadsheet has columns for Facebook, Twitter and Instagram. Twitter competitor report.

Social Media 105

Social Media Analysis Media Twitter 105

KoMarketing Associates

APRIL 16, 2015

Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Google Analytics Release Notes. Google Account Dashboard. The results might surprise you.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Convince & Convert

MARCH 20, 2013

Their technology is great, from their super embed builder that converts your video content to the right format for multiple devices to their killer video analytics. Can Wistia integrate social media into their player and let you follow a person on Twitter direct from the video? They’ve got you’re covered.

Paid Search Agency 151

Paid Search Agency Companies Budget Programs Advertising Agencies 151

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. Analyzing content types is also important, as consumers’ tastes differ across each social network.

API 96

API Advertising Benchmark Marketing Management Analysis 96

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. LinkedIn Page Analytics.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Scoop.it

OCTOBER 28, 2021

Creating and developing your branded solution is not sufficient for any business; along with having a digital solution, you need to expand your online business outreach to social media channels. Social networking sites like Instagram, Twitter, and Facebook are crucial for maintaining a competitive edge. It has around 2.6

Social Media 52

Social Media Media Social Networks Curation 52

Sprout Social

SEPTEMBER 28, 2016

Twitter revises its character limit. Collecting and analyzing your social footprint has only gotten easier as third-party tools and native enhancements have been introduced. billion monthly active users on Facebook, 500 million on Instagram, 450 million on LinkedIn and 313 million on Twitter. Our industry moves rapidly.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. However, before we learn about how to create an effective email marketing strategy in tandem with your social media efforts, let’s see why to do it in the first place. . . Present new platforms for interactions.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Sprout Social

JUNE 15, 2020

That said, conventional wisdom says that such notifications aren’t necessarily make-or-break if you’re presenting a relevant offer to your audience, particularly as audiences become more and more used to these cookie disclosures. Limited behavior-tracking of some visitors from social media.

Social Media 131

Social Media Social Marketing Privacy Policies Media 131

KoMarketing Associates

FEBRUARY 19, 2013

At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics. You don’t own Facebook or any other social network and you don’t control what they do. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

readwrite

SEPTEMBER 25, 2019

Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Google Analytics – a free, comprehensive tool for analyzing your site’s visitors and their behavior. You’ll find your customers interacting here directly and cost-effectively.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. KoMarketing 2013 Presentations. Casie Gillette led the charge, presenting to audiences in San Jose , San Francisco , New York , Raleigh, and, most recently, Dallas. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Sharing buttons. Branded embedding. Responsive design.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Content Standard

APRIL 16, 2016

With over 100 million daily active users who average 25 to 30 minutes of active screen time per day, the social network is far too large to be ignored. A horizontal video is easily deployed to Facebook, YouTube, Twitter, and virtually every other major video player found online. Tapping an Unknown Value.

Social Media 46

Social Media Social Marketing Media Paid Search Agency 46

SnapApp

MARCH 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Hubspot 48

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. These are designed to help improve forecasting as well as freshness and precision for analytics data.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Split up the paragraph into a series of tweets you can share on Twitter. Once you’ve set up this functionality, readers only need to click the button to share it on their social media profiles.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively. Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100