Oktopost

JULY 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Have a really close relationship with PR to ensure the tone of voice and messaging is in line with the brand. Crisis communication and the importance of working closely with PR. Episode Summary. One of her biggest tips? Meet Jessica.

Communities 62

Communities Ad Building PR Youtube 62

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Scoop.it

MARCH 14, 2024

The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Customer Experience Matrix

APRIL 1, 2020

But digital analytics vendor Contentsquare did provide a detailed analysis of which kinds of Web sites attracted more traffic (supermarkets, media, telecom, and tech retail) and which went down the most (luxury goods, tourism, and live entertainment) in the U.S., UK, and France. UK, Australia, India, and Singapore.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Sprout Social

MAY 11, 2023

YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. It could indicate a PR disaster is on the horizon or has already arrived. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Marketing Insider Group

NOVEMBER 18, 2019

When you do, you’ll likely find that they’ll become some of your best PR people. When you put data analytics to work for your employees’, as well as your customers’ needs, your company will be able to personalize rewards for helping to spread the word. In fact, you need to start your marketing with your employees. Quick Takeaways.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Oktopost

JULY 4, 2022

Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening. Business intelligence and smart social analytics can help you do that. Integration with your key social channels. But B2B companies need to go deeper.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Biznology

NOVEMBER 7, 2016

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. The great news is these plug-ins can usually import videos directly from your YouTube channel so the setup and maintenance is minimal.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Vidyard

JANUARY 10, 2018

Product teams use it to announce , HR teams to inspire , and PR folks to pitch. Marketing teams might use YouTube while sales teams use Dropbox, product teams SharePoint, and all others nothing because they couldn’t get around their email clients’ file size limits. Substantial analytics.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Convince & Convert

MARCH 6, 2015

When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Track Your Analytics. Your website analytics (i.e. Google Analytics) contain many important data points that show your traffic to each page, time on site, bounce rate, and more.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. That’s where content analytics comes in. The real challenge is collaboration and prioritization, which is where analytics play such a huge role. . WordPress VIP and Parse.ly

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Optinmonster

MAY 11, 2023

Well, you can actually look for lead magnet ideas in Google Analytics. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform. How do you make a lead magnet?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Google Analytics Academy. On the surface, a Google Analytics certification just looks good. Level: Intermediate. Type: Webinar.

Social Media 118

Social Media Training Course Resources 118

Biznology

MARCH 15, 2016

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. Paid Social Media Monitoring Tools. Summary and Takeaways.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Outgrow

APRIL 30, 2020

From creating ad commercials & interactive content to strategy & analytics, they take care of it all. Besides advertising, they offer web strategy, lead generation, analytics & more. Besides advertising, they provide services like brand & design, innovation, analytics, strategy, etc. The Motion Agency.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. This PR tool is a great way to stay on top of your business' online reputation and react to online mentions of your brand in a timely manner. Google Analytics. So if you haven't already, create a YouTube channel for your business here.

Google 78

Google Adsense Tools Doubleclick 78

Outgrow

MAY 5, 2020

Moreover, it offers social media, analytics, paid search, and integrated marketing. Furthermore, they offer social media, brand strategy, digital services, and analytics. The campaign also witnessed 250,000+ YouTube views. It specializes in services like Facebook, Instagram, Google, and YouTube advertising.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

KoMarketing Associates

OCTOBER 18, 2016

YouTube allows users to upload videos that can be shared with the world. BuzzStream is a PR and link building tool that makes it easier to manage link building initiatives from start to finish. Google Analytics. Google Analytics is an extremely powerful tool for content marketing reporting. SlideShare. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Eric Mower + Associates

APRIL 9, 2019

” This is a hot term that gets thrown around a lot in PR and advertising circles. Influencers can use any social media channel, but for community and regional banks, we see promise in sticking with YouTube and Instagram. But the right influencer will have the metrics and analytics to back up what they are charging.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

TrustRadius Marketing

APRIL 13, 2022

They offer SEO copywriting, marketing, and Google Analytics reporting services. There are platforms that help you with monitoring, reach, and conversion analytics. With Buffer, you can schedule posts, track analytics, and grow engagement by tracking customer comments. They have schedules, brand engagement, and analytics as well.

Paid Content 52

Paid Content Social Media Pricing Price 52

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. He is an expert in data-driven analytics, machine learning, and client strategizing based on data. He is passionate about conversion optimization and has background in SEO, affiliate marketing, and Google Analytics. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Audio ads on YouTube expand reach and grow brand awareness. Resources for Website Optimization (Analytics and Testing).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social is a powerful PR and marketing tool. Our industry moves rapidly. Google tweaks its algorithm constantly.

Paid Content 99

Paid Content Social Media Paid Social Agency Media 99

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

QuanticMind

APRIL 9, 2020

These can include analytical solutions, marketing automation technologies, CRMs, creative applications, and more. May also include YouTube video marketing and paid social media ads. They help your brand to elicit a positive image and help mitigate negative PR on the web. Get access to valuable tools . Social Media. eCommerce.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

SmartBug Media

FEBRUARY 4, 2020

This could be a good opportunity for PR or outreach to build relationships with these sources. Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. The ebook is directly related to the services my fictional PR company, Off The Press Release, provides. UTM codes can be imported into analytics software, like Google and Looker. Choose a template.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93