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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Ensure you include CTAs so site visitors know what you’d like them to do next, and detailed contact information (how to reach sales, service, finance, etc.)

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Callout extensions : Focus on specific benefits or features, such as hours, free shipping, or 24/7 customer service. .

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. PPC Campaigns. Social Media. 4 page views or more)?”

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How Important Is Automation in B2B Sales?

Webbiquity

Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. Because B2B customers rely on complex systems to run their business operations, they can’t afford downtime—therefore, they have high expectations for customer service levels. Automation has become standard practice in B2C ecommerce.

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15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

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