B2B Marketing Exchange

JANUARY 12, 2024

In the B2B arena, skills in data analytics, artificial intelligence, and account-based marketing are becoming increasingly valuable. Leverage platforms like LinkedIn to share your insights, contribute to industry publications, and speak at conferences. Engage in continuous learning through workshops, webinars, and industry conferences.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

B2B Digital Marketer

MAY 9, 2024

18:55 – 20:41) Jim Rembach and Zee Jeremic discuss leveraging data insights and marketing automation to revolutionize sales processes, emphasizing the transformative potential of integrating advanced data analytics in sales strategies. (23:03 Utilizes analytics to optimize strategies and campaigns, increasing effectiveness.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 114

Social Media Training Course Resources 114

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. The breadth and depth of workshops plus sessions is hyper-focused on practical, take it home and use it on Monday, type of information you often don’t find at other B2B marketing events. I really do hope to see you there!

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Martech

OCTOBER 4, 2023

You can host lunch-and-learns, give them access to training platforms like Udemy or LinkedIn Learning, or hire experts to deliver training workshops for your team. Digging deep into your campaigns, channels and analytics can reveal waste, missed opportunities, low-hanging fruits and quick wins.

Paid Search Agency 117

Paid Search Agency Terms and Conditions Work Management Training 117

Onalytica B2B

MAY 29, 2018

I worked as a professional engineer before going into data science, but long before that I was already working with analytics to solve complex problems. I recently had the honor of holding a private workshop in Dubai on data strategy for a group of C-level executives from a micro-lending institution in Uganda. I’m grateful!

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series.

Marketing AI 127

Marketing AI Generation Work Management Marketing Management 127

ClearVoice

MARCH 6, 2023

Top skills for 2023 and beyond As for the skills to cultivate this 2023 and beyond, LinkedIn just recently posted the most in-demand skills for 2023. Take courses, attend workshops or conferences, and find a coach or mentor. The gig economy and the future of work certainly look promising.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Brandpoint

MARCH 30, 2020

LinkedIn articles Writing articles for professional platforms such as LinkedIn showcases your expertise on industry-specific topics, helping you and your brand become a trusted resource in your field.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. I discuss my goals for the new workshop launch and let the team know how they can help. 10:00 a.m.

Marketing Proposals 164

Marketing Proposals Content Enterprise Management Paid Search Agency 164

Litmus

JUNE 24, 2022

Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Email Marketer : Discover key concepts across strategy, technology, collaboration and analytics in Litmus. Now’s your chance! Why get Litmus Certified? .

Peer-to-peer 105

Peer-to-peer Case Study Case Studies FAQ 105

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. Are We Ready to Trust the Machines?

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Vidyard

JANUARY 8, 2021

Free Video 101: Immersive Workshop for Not-for-Profits. On January 21, Vidyard is offering a free Video 101 – Immersive Workshop for Not-for-Profits, with Jacob Fernandes , Customer Outcomes Manager, which will outline the basics of how to get started with video. Vidyard Careers: [link] .

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 8, 2021

Free Video 101: Immersive Workshop for Not-for-Profits On January 21, Vidyard is offering a free Video 101 – Immersive Workshop for Not-for-Profits, with Jacob Fernandes , Customer Outcomes Manager, which will outline the basics of how to get started with video.

Education 65

Education Communities Work Management Tools 65

B2B Digital Marketer

MARCH 14, 2024

Conduct training sessions or workshops to build their competence and confidence in using the new tools effectively. Use analytics and reporting tools to track progress and identify areas for improvement. This plan should include timelines, responsible team members, required resources, and steps for implementation.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

SpotMe Blog

MAY 11, 2023

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics. But how do you go about choosing the medical communications company that’s right for you?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Great for: SEOs, SEMs, marketing analytics pros. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

nDash

DECEMBER 23, 2021

Marketing Analytics Summit 2022. The Marketing Analytics Summit 2022 targets digital analysts and marketing professionals interested in mastering marketing data. Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. Where: Las Vegas and Online. Where: Virtual.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Convince & Convert

APRIL 11, 2017

Lauren Teague, strategist and sports maven, led a workshop on creating real-time content during live events. And I spoke on how to use analytics to create more relevant content for your audience. It’s easy to forget that each Twitter follower or LinkedIn Connect is a person, filled with stories, aspirations, and fears—just like you.

Social Media 115

Social Media Media Ideal Customer Profiles Work Management 115

SmartBug Media

JANUARY 5, 2024

Post generator Anyword takes user prompts to create posts for Facebook, LinkedIn, Instagram, and X, going so far as to analyze for male/female voice and potential post engagement. SmartBug’s HubSpot AI Training Workshop helps your team become HubSpot AI masters in just three weeks. We can help you use AI tools more effectively, too.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Content Marketing Institute

DECEMBER 17, 2018

HANDPICKED RELATED CONTENT: Go Beyond Analytics to Give Customers the Content They Crave. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Diversity is core to her work as she advocates for all LinkedIn members, including the non-paying platform users. Level Up by Facebook. Click To Tweet.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

The Marketing Blender

MARCH 15, 2021

If you have services to sell to businesses, LinkedIn may be your best bet. Write articles on LinkedIn for your connections and the broader audience. If you haven’t already, take a look at what Google Analytics can do for you. It will take some strategic work to reveal where your ideal customers are most active.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

B2B Digital Marketer

OCTOBER 26, 2023

Use cross-departmental workshops or regular meetings to maintain alignment. Harness the Power of Metrics Use analytics tools to measure user engagement, conversion rates, and other key performance indicators that reflect the effectiveness of your user-centered design approach.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

chiefmartech

DECEMBER 27, 2018

Jennifer Brett , Head of America Insights at LinkedIn , on data & analytics strategy. An AI engineer from Zillow on personalizing user experiences beyond A/B testing. The global manager of marketing ops at Cisco Meraki on “year one” of their team. Want an even deeper dive into marketing technology management?

Conference 86

Conference Peer-to-peer Marketing Management CMO 86

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco. Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). Formal training and education: This could involve providing team members with access to online courses, workshops, seminars, or other educational resources that cover the principles and practices of optimization.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Sprout Social

MARCH 2, 2023

Is it time for you or your brand to go live on LinkedIn? Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. That’s exactly why we put together this quick guide to getting started with LinkedIn Live. LinkedIn Live is available to all creators and Pages. No applications here.

Linkedin 107

Linkedin Broadcasting Webinar Metrics Video Marketing 107

Moz

MAY 1, 2019

This initiative enabled our community to learn faster through structured, interactive workshops. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. That number made me really proud).

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Marketing Insider Group

JUNE 7, 2011

Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. For more, follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

B2B Marketing 100

B2B Marketing B2B Marketing & Strategy Conference 100

Sprout Social

APRIL 26, 2018

I am responsible for gathering data from the social networks (Facebook, Twitter, Instagram, LinkedIn and Google+) and importing it into Sprout’s platform so our customers have the data they need to view and engage with social messages. This includes engagement, publishing and analytics.

Work Management 88

Work Management Software Facebook Social Networks 88

Optinmonster

DECEMBER 28, 2023

You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. Co-Host a Webinar or Podcast Series Share expertise in a joint webinar or workshop, providing value to both customer bases. If you’re not someone that networks, reaching out to brands probably sounds tough.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76