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Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!

B2B Marketing Exchange

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute. Find him on Twitter & LinkedIn.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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Top Marketing Conferences in 2018

Brandpoint

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” This year featured more in-depth sessions and workshops on digital trends. ” Growth Marketing Conference. Dates: Dec.

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Does your startup really need a CMO?

Envy

Solid analytics. At this stage, you will be doing a lot of product and company copywriting, and brand workshops. You will also likely need help with PPC to secure a large enough test group, most likely from campaigns run via Google, Facebook, and LinkedIn. Phase 3: Growth. Analytics gurus. The dream marketing team.

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns. The company had to reevaluate its go-to-market approach. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. It had no real way of knowing which accounts were in-market.

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36 of the best SaaS tools to grow your business in 2021

accelerate agency

Standout feature: Reachout, their intelligent browser plugin that lets you access contact and company information from LinkedIn profiles, corporate websites, and Salesforce. What you get: Easily customize emails with a drag and drop editor, build automated workflows from scratch, automation splits, retention analytics, and product analytics.