SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. In March of last year, Google automatically migrated all UA properties to GA4.

Marketing Analytics Tools 117

Marketing Analytics Tools Analytics Google Pricing 117

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. Recruiters, both fresh and seasoned, can always use a refresh on their LinkedIn recruiting strategy. Update your LinkedIn company profile. Up your LinkedIn marketing game. Update your personal profile.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Parse.ly

JULY 25, 2023

It’s increasingly becoming a science , aided by predictive analytics and data. Yet, with advanced predictive analytics, this challenge can be considerably eased. Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Link affiliated Pages.

Education 102

Education Linkedin Practices Best Practices 102

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Get the daily newsletter digital marketers rely on. Start with the basics.

Analytics 117

Analytics Work Management Marketing Management Click Rate 117

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 308

Social Media Work Management Marketing Management Media 308

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. See the poll on LinkedIn. Didn’t make the live webinar?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. Brought to you by Vanta —Automate compliance.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. There’s an AI tool for that.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. Google Analytics. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. While single-touch attribution has a place in marketing analytics, it doesn’t come without challenges. But is complex always the right path?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Litmus

MAY 24, 2022

Rethinking analytics. Newsletters. Rethinking analytics. Email marketers are now reconsidering which analytics are a true measure of engagement and campaign performance—and many have changed how they’re measuring program success. Poll hosted on Litmus’ LinkedIn. Newsletters. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

SalesGrape

OCTOBER 11, 2023

With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. Example: A telemarketer can engage with potential customers through LinkedIn groups relevant to their industry, sharing valuable insights and participating in discussions.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. I love LinkedIn. Obviously, there are a lot of other platforms out there.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Monitor conversion rates to determine how customers respond to your CTAs. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

NuSpark Consulting

SEPTEMBER 23, 2012

Now, you can add remarketing options by using Google Analytics data. . Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). How about we remarket to audiences who do not convert from email campaigns, LinkedIn, or specific referral sites? .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Marketing Insider Group

MARCH 18, 2020

My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day! A powerful analytics platform makes it easier to gather audience insights and track the performance of your social media content.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. In 2024, data analytics should be one of the most-used tools in your toolbox. Fuel up with data insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Content Standard

OCTOBER 8, 2019

Today, marketers are able to use social listening and analytics software to discover what consumers crave and enjoy. Here’s how to target LinkedIn ads to drive conversions and build your audience. Getting Started With LinkedIn Targeting. Knowing what audiences want is no longer a mystery. Reaching the Right Professionals.

Linkedin 50

Linkedin Tactics Paid Search Agency Ads 50

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Maybe that means enticing folks to sign up for your newsletter. Newsletters, as Avinash points out, can have incredible ROI.) Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Sign up for the Sales Feed newsletter today. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52