Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

Paid Content 99

Paid Content Linkedin Social Media Top of Funnel 99

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. But you have to know what’s important and what isn’t.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. Today, data powers marketing efforts. So, how can data be used more effectively in your marketing efforts? Common Challenges with Marketing Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 114

Social Media Training Course Resources 114

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals. Check out

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Heinz Marketing

AUGUST 20, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” When you create a campaign, LinkedIn gives you a handful of objectives to chose from depending on your goals.

Linkedin 69

Linkedin Efficiency Campaigns Effectiveness 69

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. Unfortunately, many content marketers find it difficult to understand their content data and end up making strategy decisions based on gut feel.

Analytics 52

Analytics Content Marketing Allocation Content 52

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Five Tips to Writing Better Health IT Content.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

nDash

AUGUST 18, 2020

Here are some top tips on how to become a research expert. Proceed with caution with this tip. You only have to look on Linkedin to see that just about everyone is an industry expert, thought-leader, or guru, in just about any subject you can think of (refer back to lobster farming in the Philippines). Ask an Expert.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 82

Facebook Cost Per Thousand Cost Per Click Ad Frequency 82

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself.

Work Management 99

Work Management B2B Marketing Paid Search Agency Content Marketing 99

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Launch Marketing

MAY 25, 2022

In short, many things impact SEO, and it is always a good idea to keep SEO best practices in mind when planning and executing other marketing activities, including social media. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance.

Social Media 125

Social Media Optimization Media SEO 125

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Outbrain

JUNE 29, 2022

If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. So your task is clear: thought leadership is the lifeblood of any sound content marketing strategy. Here are 6 tips to use when building a thought leadership marketing strategy: 1.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

FMG Suite

JUNE 26, 2019

John Galego, the founder of Atlas Wealth Strategies, has found the ideal balance between marketing that works without requiring a lot of extra time or expertise. In a recent interview with FMG Suite’s Greg Woodbury, John went explained step-by-step how he established his marketing routine. (If Focus on a Niche Market.

Planning 74

Planning Tips Marketing Analytics Tools Terms and Conditions 74

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

JANUARY 31, 2024

How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement? Which videos yield the most subscribers?

Youtube 95

Youtube Work Management Social Networks Eye-Tracking 95

SalesGrape

NOVEMBER 3, 2023

Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms. Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. According to Statista , there were 4.33 billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. How to track basic KPIs.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Marketing teams depend on an ecosystem of tools everyday. How to remove digital silos in an ecosystem of tools .

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118