BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Read more: GA4 vs Universal Analytics.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Search Engine Journal

AUGUST 30, 2021

Learn how Google Analytics goals give insight into your website audience. The post How to Set Up Google Analytics Goals & 10 Tips to Get Ahead appeared first on Search Engine Journal. Get essential information about them, and whether they are converting toward your site objectives.

Marketing Analytics Tools 141

Marketing Analytics Tools Analytics Google Tips 141

Visitor Queue

JULY 31, 2023

With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics.

Marketing Analytics Tools 85

Marketing Analytics Tools Analytics Google Traffic 85

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. The best part? Why segment in GA4? Comparisons.

Marketing Analytics Tools 104

Marketing Analytics Tools Segmentation Analytics Google 104

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

DivvyHQ

OCTOBER 20, 2020

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy. But which content insights are most useful when building out a content plan? Here are 4 to look at right away.

Marketing Analytics Tools 133

Marketing Analytics Tools Analytics Google Planning 133

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Content Marketing Institute

JULY 12, 2021

Try these tips from Andy Crestodina to find them. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners.

Marketing Analytics Tools 138

Marketing Analytics Tools Analytics Google Content 138

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

DrumUp

MAY 6, 2020

Reading Time: 4 minutes If you’ve been working on your brand’s online presence, you probably have a Google Analytics account associated with your website and blog. And if you’ve ever explored your Analytics account, you know that you can access a lot of data and statistics. Our question is,

Marketing Analytics Tools 106

Marketing Analytics Tools Social Media Analytics Google 106

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

Tomorrow People

APRIL 27, 2022

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

DivvyHQ

JUNE 9, 2020

One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's take a closer look so you can see how it can help you measure content marketing ROI.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Content 89

DivvyHQ

JULY 2, 2020

It’s not uncommon for marketers to go cross-eyed when digging into marketing analytics data. Luckily, content analytics tools are getting better every day. In particular, the Google Analytics Content Drilldown report is great for finding hidden gems within your website content. Let’s take a closer look.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Content 81

DivvyHQ

JULY 2, 2020

It’s not uncommon for marketers to go cross-eyed when digging into marketing analytics data. Luckily, content analytics tools are getting better every day. In particular, the Google Analytics Content Drilldown report is great for finding hidden gems within your website content. Let’s take a closer look.

Marketing Analytics Tools 74

Marketing Analytics Tools Analytics Google Content 74

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It To help with that MarTech and Harris, a/k/a the Google Whisperer, created our series Getting Started with GA4. Now she’s back with more tips and insights into GA4.

Paid Search Agency 103

Paid Search Agency Marketing Analytics Tools Tips Domain 103

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

DivvyHQ

JUNE 9, 2020

One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's take a closer look so you can see how it can help you measure content marketing ROI.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Content 52

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

Analytics 99

Analytics Facebook Marketing Analytics Tools Work Management 99

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Tip 1: Measure offline interactions generated by landing pages. Far from it. And what about the leads that don’t convert?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Marketing Insider Group

AUGUST 18, 2020

Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Implement These Tips for SEO Success.

Traffic 328

Traffic Organization SEO Tips 328

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Privacy 111

Privacy Advertisements Advertising Tips 111

Bluetext

SEPTEMBER 23, 2020

Whether you are starting up a small blog or running the online presence of a multinational enterprise, analyzing, managing, and understanding website traffic data is crucial to the success of your business. Here are four easy ways you can do the same and dive deeper into your Google Analytics: 1. Analytics Flatlining .

Marketing Analytics Tools 28

Marketing Analytics Tools Analytics Google Tips 28