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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Landing page improvements focused on promoting a specific, tangible offer to drive conversions. . Aggressive testing of ad copy.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO includes both on and off-page elements. Some on-page SEO tactics include optimizing image alt text and title tags. Some off-page SEO strategies include backlinking and guest blogging. What is SEM? What does SEM stand for?

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How to Track B2B Website Performance & Key Analytics

BOP Design

Website Analytics Tools. Even if you have a paid analytics tool you are using or plan on using, we always recommend installing Google Analytics tracking to provide a baseline of activity. Other B2B website tracking platforms include: SEM Rush. Key Website Analytics to Track. Key Website Analytics to Track.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Their prices start at $45 to integrate with Google Ads and Analytics, or Bing Ads or Facebook ads. Landing Page and Website Optimization Tools. Landing Page and Website Optimization Tools.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Use SEO and SEM strategies to compete for rankings.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

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Using Data Analytics and Digital Marketing to Build Your Marketing Strategy

Digilant

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Data Analytics and Your Brand.