article thumbnail

What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Let’s walk through what’s involved in each SEM tactic so you know how to use them to your advantage. How does SEO and SEM work?

article thumbnail

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. Build quality links.

SEM 43
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. Build quality links.

SEM 40
article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Advantages of SEO.

SEM 40
article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Advantages of SEO.

SEM 40
article thumbnail

Do You Need an SEO Agency, SEO Platform or SEO Tool?

Conductor

While you might be losing out on some cross-channel SEO/SEM synergies, SEO-focused agencies can offer a greater breadth of SEO services such as having a deep expertise in local and international search, as well as dealing with companies of varying sizes and maturity levels. On a related note, an SEO-only agency is just that. SEO Platforms.

article thumbnail

Questions to Ask Your SEO Company Before You Hire

seo.co

But not all SEO companies have the right level of quality and quantity to do link building at scale. You should ask your SEO agency what link building strategies they use and how they will go about obtaining high-quality links from other websites, particularly those within your niche.